𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐚𝐥𝐥 𝐚𝐛𝐨𝐮𝐭 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬.

Big mistake I see marketing leaders make? Only focusing on customers.

Here's why: Remember this: you have 2 customers OUTSIDE the org and INSIDE the org.

Internal marketing is just as important as external marketing

By not paying attention to your internal relationships, you're setting yourself up for failure.

Your biggest competitor is *not* the product that has a similar feature set as yours.

Your biggest competitor is what your customer is doing right now to do the “job” that they would use your product for.

🧠 Ask your customer these questions to uncover your true competitors: You need to how your customer categorizes your solution and then single out what makes you different and better than the current alternatives they use.

→ How have you tried to solve [Problem] in the past?

→ Before [Product], what were you using instead [to get the job done]?

What do Michael Jordan, Serena Williams, and Dwayne Johnson have in common?

They all love this high-protein, zero-sugar, and plant-based cereal brand, SURREAL.

The twist?

These are not celebrities.

They are normal people who share their celebrity names! "Serena Williams* eats our cereal."
*She is a student from London and we paid her to eat it but the point still stands.

"Michael Jordan* loves our cereal."
*He is just a normal bloke who lives in St. Alban's, but he does really like it.

The #1 predictor of whether a company will succeed:

Finding product-market fit

Ask your customers these questions to know if you’re on the right track: Achieving product-market fit is the key to a successful business.

It means there's demand for what you're selling, and people are willing to pay for it.

As Marc Andreessen says, “The only thing that matters is getting to product-market fit.”

Think of your landing page as your salesman who tirelessly works 24/7 to convert visitors into customers.

Its main job is to grab attention and influence action.

You have < 8 seconds to get your reader to stay.

How do you get it right? Through your value proposition.

It’s your secret weapon in the battle for your visitor’s attention, it will determine if your visitor keeps reading about your product or leaves your page.

Don't sell urgency, sell decisiveness.

Discounts can become a crutch.

Instead, guide them to a decision they'll feel *confident* to make.

Here are 3 tactics for a more powerful way to get conversions: 1/ Ask for a small commitment

Making a sale is all about momentum.

Get into your prospect's state of mind, and ask yourself:

- "What's holding them back?"

- "What could put them at ease?"

Make an empathic stress-free invite to give it a try.

19 principles that will teach you more about increasing conversion rates than a $3,497 course: Solve marketing problems from a psychological approach instead of a logical one.

If it were purely logical, it would've already been solved.

Ex. Don't make elevators go faster. Instead, make the wait more enjoyable by installing mirrors for entertainment and distraction.

6 questions every landing page must answer to convert visitors into customers: Your landing page is your first impression to the world.

Make it count.

Convert your traffic into customers by answering these 6 questions in your prospect's mind:

You are losing 90% of your visitors to your landing page.

Don’t create a one-size fits all experience.

Here’s how to fix your conversion rates: Landing pages can make or break your business.

They are your first impression.

Studies show you have *<10 seconds* to convince your visitors to stay.

In a sea of competition, you must show your visitors why you are the *right* choice for them.

From the Trenches - 15 Lessons Transformed My Startup Journey Use discounts as a bridge, not a lifeboat

Discounts should be used as a way to nudge interested prospects, not keep your business afloat.

Effective decision-making is key to your success.

But with so many factors and strategies to choose from, it's easy to lose focus and make poor decisions

Watch out for these 4 traps that impact good decision-making: Making good decisions isn't easy.

Especially in a fast-paced environment like a startup.

When you're constantly jumping from one strategy to another, it's easy to forget what you've learned and what steps to take next.

Unclear positioning is like trying to navigate a crowded city without a GPS.

People do not buy what they do not understand.

Here’s how to get it right: Positioning is the foundation for your business success.

It defines where your product fits in the market and why it's the best at delivering value for specific customers.

It will help you:
- Stand out in a crowded market
- Attract the right customers
- Drive faster growth

Double your landing page conversion rates by focusing on these two key factors: To persuade your visitors into taking action you need to:

• Increase motivation
• Reduce friction

So how can you increase motivation and reduce friction?

Read this before you spend thousands of dollars and hours testing new channels.

Here's everything you need to evaluate a channel: In today’s digital world, marketers are always hearing about the next big channel, app or community that’s going to change the game.

It's easy to fall into the shiny object syndrome trap.

In marketing, your goal is to influence decisions.

Use these 9 psychology principles to market smarter. 1/ Curiosity Gap

If you want people to read your content, you need to make them curious.

Lesson: begin with the desired emotion you want to evoke in your reader before you write a headline.

Struggling to find your niche?

Here are 5 elements you need to niche down and stand out from the competition. Learning to niche down will help you stand out from the competition, increase growth, and improve retention.

It's one of the best business decisions you can make.

Let's dive in.

To persuade, sell, and motivate, you need one thing:

Understand your customers.

10 questions to get inside the mind of your buyer: Knowledge of your customer is the first step in crafting persuasive and effective copy.

Answer these 10 questions to be on the right path.

h/t: Dan Kennedy

The biggest mistake we make is solving the wrong problems.

Choosing the right problem will *prevent* fires instead of putting them out.

5 lessons I wish I'd learned sooner: 1/ Bias for Action Paired with Patience

We are impatient and wired to solve.

This impatience doesn't serve us well in decision-making.

Don't jump to a solution before you figure out the *root* problem.

Questions are a powerful tool to unlock key insights.

How we frame questions can greatly influence the outcome & learnings of a conversation.

I'm a collector of questions, so I asked my marketer friends:

“What are the top questions that unlock the greatest insights?” @amandanat

- What's your advice to managers of your job function?

- When did you realize X?

- What's a communication tactic you've learned?

- What's one thing someone can do to stand out to you?

To persuade, sell, and motivate, you need one thing:

Understand your customers.

10 questions to get inside the mind of your buyer: Knowledge of your customer is the first step in crafting persuasive and effective copy.

Answer these 10 questions to be on the right path.

h/t: Dan Kennedy

The #1 predictor of whether a company will succeed:

Finding product-market fit

Ask your customers these questions to know if you’re on the right track: Achieving product-market fit is the key to a successful business.

It means there's demand for what you're selling, and people are willing to pay for it.

As Marc Andreessen says, “The only thing that matters is getting to product-market fit.”