Having strong user intuition, good design is table stakes for successful products.

At @duolingo, here’s how we make this process repeatable and scalable: 🧵 Each quarter, we run over 500 A/B tests.

Every single one of them follows this process:

1. Form a hypothesis

2. Quickly iterate on the best ideas

3. Get the key learnings and next steps

4. Rinse and repeat

I'm excited by how

1. thin clients + cloud dev machines and

2. copilot-equivalent AI pair programming

is accelerating idea -> product. 🚀 Example stacks: Tablet / iPad + Keyboard + @Tailscale + @coderhq on home desktop or

Macbook Air + Code Server + Coder on VPS or

Macbook + @github Codespaces + Copilot

Great post by @alexellisuk here: blog.alexellis.io/the-internet-i…

Some folks may have seen Duolingo's viral TikToks, but not many know about how we think about product development.

Here's how we test and iterate on products at Duolingo 🧵 We take a hypothesis driven approach and Test Everything.

Virtually all of app changes are gated and rolled out using A/B tests.