⚡️Instagram shifted its focus to #Reels over the last 1year, which has become a hassle for the small businesses who are now finding it difficult to widen their reach.Guwahati’s Barsha Sharma spends hours posting a video and even then garnering eyeballs remains tough. Bigger brands usually outsource such work, which isn’t possible for these businesses because hiring these skilled people costs at least Rs 50,000 for a month. Well-funded D2C brands are spending Rs 30-40 lakhs/month on such marketing.