There are many flavors of product-led growth

The best product-led growth strategies excel at 5 first principles

Let's discuss them 👇 1. Growth model

You need to create a 'growth roadmap'

It shows key growth metrics

It forecasts growth and helps create focus

You compare how you expect metrics to grow vs. how you need them to grow

Focus on how to apply resources to close gaps

Canva, Notion, Airtable are together worth > 50 billion (all pre-IPO).

'Land and expand' is a crucial part of that success.

There is a magic ingredient to this strategy.

Here's what it is ... 👇 Land & expand means a user/team starts using your product, for free and usage spreads(expands) across the company.

When Airtable raised their latest round, one of their investors wrote:

"Its software can penetrate an infinite number of use cases across the modern workforce."

Growth frameworks are the secret behind many successful companies.

They give you a clear and coherent model for growth.

Pinterest, Twitter, Facebook, Spotify, Wealthfront, and many others had great leaders with great frameworks.

Here are 9 of the best [🧵] 1. Product-Channel Fit @bbalfour

Start-ups focus on identifying product-market fit and then "testing marketing channels" to find growth.

The problem with this is:

"Products are built to fit with channels. Channels do not mold to products."

Growth teams work.

Pinterest has a 40 billion market cap with 500 million monthly active users.

Growth experiments were a big part of that success

Here are some of their biggest wins [🧵] First, let's start with the purpose of growth experiments.

Their purpose is to ask questions, not find wins.

Bill Campbell coached some of the best leaders in Silicon Valley.

Steve Jobs, Larry Page, Sergey Brin, Eric Schmidt, Marissa Mayer, and many others.

His leadership advice was exceptional.

Here are 7 of his best 👇🧵 1. Make exceptions for talent

Some people are worth the hassle.

For high performers, geniuses, their behavior should be tolerated as long as it's not unethical or abusive.

This is something founders debate a lot.

It makes perfect sense for @coinbase to launch a media division.

A couple of reasons why 👇 1. Education

There is exponential growth in people searching for educational content on crypto across Google and Youtube.

Coinbase is starting from a point of strength with 35m backlinks.

They'll capture a lot of traffic.

More educated people, more investment.

Product-Led companies grow fast.

Loom > $350 million valuation

Calendly > $3 billion valuation.

You need a sticky product that sells itself.

Here are 10 great examples of how companies turn their products into revenue machines.

🧵👇 First, let's start with a fun stat.

"60% of software users will log into a free app just once, and never log back in"

You need stickiness to create revenue!

Both are critical in creating a rocketship product-led company.

SEO is the magic ingredient behind billion-dollar companies.

Companies like Genius.com, Pinterest, Canva, Wise took creative SEO approaches to win on Google.

These 6 SEO strategies were worth +500 million monthly visits in traffic.

🧵👇 1. RapGenius (USG)

RapGenius wasn't the first site to start offering song lyrics.

When they launched, Google was a very competitive place for lyric sites.

RapGenius had the clever idea of allowing people to leave comments on what each song lyric meant.

I've done every part of marketing.

Customer acquisition is the hardest.

It's hard because everyone is doing the same things.

Well, here is a collection of customer acquisition ideas from world-class companies.

Enjoy 🧵 👇 Buffers killer purchase.

Early in their growth Buffer bought WordPress plugin 'Digg Digg,' which at the time had 330,000 downloads.

And what did Buffer do with their new plugin? Well, they introduced a Buffer button as a default share button.

Instant distribution 😎