Most local #SEO strategies miss high-intent demand before "near me" searches even happen.

The gap: customers start with problems, not services.

Here's how to capture that demand with jobs-to-be-done (#JTBD) pages 👉 and turn it into revenue 🧵 Why service pages alone fall short:

They target known intent ("furnace repair near me").

But many searches start earlier:
– "Why is my sink backing up?"
– "Is this dangerous?"

If you're not present here, you lose trust, and the eventual conversion.

Search engines and #AI don’t rank words—they rank meaning.

Your visibility now depends on how well you express context around entities, not how often you repeat a #keyword.

Here's what you need to know 🧵 Intent used to define relevance.

Now, context decides which entity you mean—and what result deserves to rank.

How-to:
➡️ Open every page with a one-line disambiguator:

“Reviewing Apple’s Q4 earnings for enterprise IT buyers”
—not—
“Apple results.”

Google’s AI Overviews and ChatGPT don’t see eye to eye ❌

New research shows they disagree on brand picks nearly two-thirds of the time.

Here’s what that says about the future of search 🧵 𝟭. 𝗔𝗜 𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗼𝗻𝗲 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺

SEOs need to monitor and measure cross-platform #AI visibility, not just classic SERPs.