In October we launched v2 of RightMessage. It made $40,698 from new customers in its first week 🤯🚀

It's every startup founder's dream! Next step: scale that shit up, right? Moarrr customers!!

Nope

WE STOPPED SALES ALTOGETHER for the next 4+ weeks

Here's why 👇 Let me take you back to 2018. We'd just launched RightMessage v1. Launch rev was even higher that time ($75k—though that includes a few months of preorders too)

We were on top of the world

And we made what was probably the biggest single mistake I've made in my SaaS career…

A friend needed an easy way to accept online payments. The existing tools weren't suitable & her hosting didn't support custom code, so I threw a dozen lines of code onto a Cloudflare Worker, connected to Stripe's beautiful Checkout — job done.

But it got me thinking… With how easily you can deploy code nowadays (@Cloudflare), accept payments (@stripe), design an app (@tailwindcss)…, how quickly could I spin this into a fully-functional SaaS anyone could use, not just that friend?

If I shared the entire process here would you follow along?

Can't tell you how excited I am to get this in the hands of the world Let's break down what's going on here:

That's a website widget. It can slide in when someone's engaging with your site, and invites them to self-segment.

Our stats show 10-50% will bite at a good first question. (This used to surprise me. People loove talking about themselves.)

Thoughts

1. Productized service is a whole spectrum between service and product

2. At least at the start of that spectrum, it's simply a marketing/positioning shift. The work may stay very similar to before

(cont) 3. "Following the same steps each time" != "Doing the same thing each time". i.e. you can systemetize and standarize the process you use each time, and offer the same "end result" to each client, while the implementation remains totally bespoke. That's already productization ...