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Shane O Leary Profile picture
Shane O Leary
@shaneoleary1
Marketing strategy & media. Agency dweller. Write a bit. Oval ball aficionado. Wexican 💜💛.
Dec 28, 2022 • 18 tweets • 7 min read
What media will drive better short/long term ROI in 2023? Why is attribution dead & what replaces it? Why is over-targeting a fool's errand?

Came across this presentation by Meta's @peteb_ recently, shared by @richkirk. Some REALLY interesting points for smart marketers.
🔽🔽🔽 Image (Caveat it's Meta presenting this so bias may be present but they have worked with some pretty robust partners like @Kantar, @BinetLes, @AnalyticGlobal & Nepa)