What media will drive better short/long term ROI in 2023? Why is attribution dead & what replaces it? Why is over-targeting a fool's errand?
Came across this presentation by Meta's @peteb_ recently, shared by @richkirk. Some REALLY interesting points for smart marketers.
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(Caveat it's Meta presenting this so bias may be present but they have worked with some pretty robust partners like @Kantar, @BinetLes, @AnalyticGlobal & Nepa)