why is bumbling collapsing & why is it likely on the road to irrelevancy?
lots of people having been asking, let’s break it down, shall we?
you see the downfall was inevitable but these people below managed to accelerate & change the trajectory of it from a 10 degree glidescope down to pretty much straight vertical drop.
so what happened?
let’s start with a shit product that’s no longer really working in any meaningful way created in the era where deep feminism was almost forced upon women by ppl like sheryl sandberg & whitney wolfe.
whitney & sheryl ended up becoming the faces of women’s empowerment—the message was every man was trash, the patriarchy was your enemy, & now you must behave like a man (maybe not explicitly, but implicitly for sure).
when whitney left tinder, a russian dating app billionaire noticed the me too pattern & recruited her to be the face of what is now called bumble (she never really had the idea, the tech, or the finances, it was all andrey). whitney was the face for all women to aspire too, rich, beautiful, & a ceo!
as bumble launched, it was novel, all women had to message first and women became the men. a breakthrough in the time of harvey weinstein (true scumbag btw).