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Jeff Huang Profile picture
Jeff Huang
@sound2signal
Built a library of video or audio where you speak or lead with authority? Turn your best ideas into writing that multiples your reach and trust. See ↓
Jul 13 • 9 tweets • 2 min read
London, 1913.

Ernest Shackleton wanted volunteers for a deadly Antarctic expedition.

So he ran the most brutally honest job ad in history.

Result? Over 5,000 men applied.

His "overly honest" approach reveals 3 powerful truths about marketing, psychology, and leadership: 🧵 Image 1⃣ Brutal honesty builds trust.

By telling the truth, Shackleton hooked the right people.

Rather than glossing over the pain, he spotlighted it.

It sounded real.

And this did two powerful things:

First, the reward felt believable.