A 90-day B2B marketing roadmap, SEO advice, and a surprising way to improve content marketing...

7 tweets to move the needle on your marketing strategy: .@JasonRBradwell suggests a great starting point for building a B2B marketing strategy from scratch.

https://twitter.com/JasonRBradwell/status/1450129269842071553

You wrote an amazing thread or article.

But the response? Crickets.

Here are 3 reasons influential people aren't sharing your content — and what you can do to change that: 1/ They're incentivized to earn engagement on their own platforms.

Your content needs an obvious connection to that goal.

If it doesn't, people with followings or gatekeepers of publications are unlikely to amplify your work.

A personalized PR pitch will always be better than a generic email blast.

Here's 1 elegant way to do that: Do a SparkToro search for "My Audience follows the social account: <your target publication's Twitter handle>"

(You can do this with a free account!)