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Scott Raspa Profile picture
Scott Raspa
@sraspa
Marketing Leader @e78partners
Jul 3 • 23 tweets • 7 min read
GM hired a CEO who'd never sold a single car.

Ed Whitacre from AT&T had 9 months to save America's biggest automaker.

His first decision broke every rule in Detroit.

Here's how a telecom CEO saved GM: Image First, let me set the scene.

2008 wasn't just a bad year for GM.

It was an existential crisis decades in the making.

While Toyota perfected lean manufacturing, GM was drowning in bureaucracy.

While Honda built reliable cars, GM was building... excuses.
Jul 2 • 15 tweets • 5 min read
A BANKRUPT airline became one of the industry’s profit leaders.

Delta Air Lines went from $6.1B LOSS to $5.9B PROFIT.

Not through discounts or flashy marketing...

But with a 5-step blueprint that raised them from the ashes: 🧵 Image In 2005, Delta Air Lines filed Chapter 11 bankruptcy.

No wonder: They hadn't posted a profitable quarter since 2000.

And yes, 9/11 hurt the entire industry...

But Delta had deeper problems: