digital/prosocial consumer researcher and marketing professor || alsotweets: politics, #specialtycoffee, #gohabsgo, jazz on vinyl, @McGillU/@UMass alum (he/him)
Nov 6, 2022 • 36 tweets • 8 min read
Elroy is not an inventor. Elroy did not invent city guides (Zip2). Elroy did not invent e-payments (PayPal). Elroy did not invent EVs or solar panels (Tesla). Or spaceflight (SpaceX). Or neurotech (Neurolink). Or maglevs (Hyperloop). Or tunnels (Boring). A🧵(1/
What Elroy does is radically disrupt. All of his companies built around a cult of personality take advantage of second-mover status, but in ways that don't fit the normative business models. In essence, he uses second-mover status to move beyond Levitt's "Marketing Myopia." (2/
Nov 5, 2022 • 9 tweets • 3 min read
This is a good thread.
There are good reasons to go over Mastodon. Good reasons to establish presence now. But the collapse of Twitter will be chronic, not acute.
I first joined Mastodon in September 2017 after folks were talking about quitting Twitter after the 2016 election. Several tens of thousands of folks were using it. It was so long ago, I forgot which instance I registered on when I re-registered in April 2022. Few folks using it.
Nov 5, 2022 • 4 tweets • 1 min read
The negative relationship between the lack of a shared reality and my mental health is mediated by paradigmatic nihilism.
You can say my tweet has to do with Twitter, the upcoming elections, impending presidential announcements, potential indictments, covid, antisemitism/racism/homophobia/transphobia... almost every topic...
