Something I touched on in the Clubhouse chat earlier was proactively pitching comment to journalists as opposed to waiting for stuff to come through Haro or similar.

A lot of people I talk to about this are often at a loss about what sort of comment, who to and on what topic. So a few ways you can find inspiration.

Some news events are the type that repeat. Matt Hancock is the latest in a line of high profile people to get caught having an affair, but not the first and won't be the last.

There'll be another. It's the type of story that repeats.