Stefano Verna Profile picture
Founder of @DatoCMS, a fully bootstrapped, product-driven business.
Jun 3, 2021 9 tweets 2 min read
The frugal, product-driven startup principles we're applying at @datocms:

1) Stay focused on two KPIs: MRR and quality of support. That's it. You don't need anything else to grow 2/3x per year. No funnels, no analytics, nothing. Focus only on what really matters.

🧵👇 2) Obsess over documentation, communication and product self-discoverability. Less support to manage, happier customers, organic word of mouth arises. Things must feel simple and natural AND people must know how good you are.
May 5, 2021 26 tweets 5 min read
Over a year ago we signed a @Salesforce Enterprise contract for @Heroku. Since then we're experiencing a real nightmare.

🧵 A distressing thread I think this story may well describe why we're keen to remain independent with @DatoCMS and fear VCs and the possibility of forced acquisitions in the future.