Founder of @DatoCMS, a fully bootstrapped, product-driven business.
Jun 3, 2021 • 9 tweets • 2 min read
The frugal, product-driven startup principles we're applying at @datocms:
1) Stay focused on two KPIs: MRR and quality of support. That's it. You don't need anything else to grow 2/3x per year. No funnels, no analytics, nothing. Focus only on what really matters.
🧵👇
2) Obsess over documentation, communication and product self-discoverability. Less support to manage, happier customers, organic word of mouth arises. Things must feel simple and natural AND people must know how good you are.
May 5, 2021 • 26 tweets • 5 min read
Over a year ago we signed a @Salesforce Enterprise contract for @Heroku. Since then we're experiencing a real nightmare.
🧵 A distressing thread
I think this story may well describe why we're keen to remain independent with @DatoCMS and fear VCs and the possibility of forced acquisitions in the future.