When a recruiter calls you up

And you have a delightful conversation

And then the recruiter says

"Hey, so, like, what would your expected salary be to make a jump like this"

Buddy, my pal, don’t say a number

Instead, do this other thing: 2/ I’m a consultant & recruiter

I help brands w/ editorial & content creatives

Recruiting is fun. Recruiting lets me talk to people

I like people. Hello, people.

For those people, here are some friendly words to help you retain leverage

& advocate for a higher salary

So I used to run content for a marketing agency.

While I was running content I created a framework for thinking about how agencies should think about making content.

This is that framework.

Good morning, this is a thread. 1/ Every agency needs attention

Agencies don’t really want attention. Agencies want revenue. An agency acquires revenue by selling its service. But in order to sell its service for revenue, the agency must first get people to pay attention.