Systemic issues are contributing to the continuing #Melbournelockdown, not solely ‘rule breakers.’ One systemic issue is the social response. To combat this, we need to better acknowledge human behaviour and motivation to tailor appropriate social measures. 1/10 Compliance to any rule can only be obtained when there is value at an individual level. The risk vs reward balance is changing for many individuals, and the Vic response needs to acknowledge and support this, not punitively target it. 2/10