The strange relationship between Taylor Swift and Spotify this year; a thread
As we already know, Taylor is Spotify’s most valuable asset. She’s their most streamed artist and she broke countless records.

So how would a beneficial relationship for both Spotify and Taylor go off the rails so quickly?

All the strange things happening on Spotify these days; a thread 1. The artist Øneheart suddeny rising 1500% in streams while charting nowhere outside Spotify.

Since Ariana Grande fans wanna talk about Taylor Swift’s FAN TEAM doing a streaming party in order to make her seem like she cares only about numbers, here’s what Ariana Grande’s Instagram stories looked like over the last month, a thread:

Reliving the Midnights era, a thread Pre-era speculation

In February of 2022, Taylor was seen leaving the studio with Jack, her parents and part of her team which led many to believe a new album was on the way.

It was later revealed that the photoshoot for Midnights took place in spring of 2022.

Parallels between You’re Losing Me, the ending of the Midnights era, and the rest of the album; a thread The Great War

You drew up some good faith treaties. I drew curtains closed, drank my poison all alone.

We thought a cure would come in time, now i fear it won’t.