Learned so much this week at #CEX

Here are my #CreatorEconomy notes from sessions I attended featuring @MarketingProfs @jayclouse @creatorwizard @robertoblake @Leesh_Capeesh @DanielPink @pamslim @JoePulizzi @chrisguillebeau @wallykoval @JordanHarbinger

Mega 🧵👇🏽 👑 @MarketingProfs shared a story about Robert L May, a copywriter for Montgomery Ward (old-timey department store) who was hired to write a story with one mission:Sell toys.

You might have heard the story:

Rudolph the Red-Nosed Reindeer 🦌

Last year I scaled down operations and hit 6 figures as a one-person business.

Here's what I did less of (that you can probably do, too):

🧵👇🏽 Less Email Blasts.

I sent an email to my subscribers three times last year: to show gratitude, to share a resource, and to announce my book.

There was no obligation to write; only a willingness to share what I thought was important.