50,000,000+ views

187.4K followers

All in just 7 days

Here's the fascinating (and hilarious) story of how a random Fort Lauderdale auto shop blew up and went crazy viral on TikTok: Clancy's Auto Body is a local auto shop based out of Fort Lauderdale, Florida

And until about a week ago, the vast majority of the internet didn't know who they were

That all changed after this video was posted from their TikTok account:

Lotus Cars has the most unhinged TikTok account I've ever seen

But it's actually genius marketing

Here's a breakdown of how they've used meme culture to generate millions of free views every week: Lotus Cars is a prestigious British automotive brand founded in 1948

But their approach to social media is the direct opposite of most traditional 'luxury' brands

Rather than opt for high-production, promotional videos... their TikTok leans heavy into memes and 'unhinged' humor

Andrew Schulz is a comedian and podcaster who pulls MILLIONS of views per month on his content

And in the middle of a 2hr+ podcast he appeared on, he revealed his secret to creating clips that consistently go viral

The best part?

You can steal it. Let me break it down for you: At the 44 minute mark of his guest appearance on @ChrisWillx's 'Modern Wisdom,' Schulz dives into his approach to creating viral clips

Here's the video:

Twitter growth for startups comes down to a (mostly) repeatable playbook.

Here are the 5 simple steps I'd follow if I wanted to grow a brand on Twitter from scratch in 2023: This is how I approach content with @triplewhale, where we went from ~2k -> 12.5K followers in 2022 and built an insanely engaged community

(Kind of crazy as a B2B SaaS company lol)

Papa Swolio has 3M+ TikTok followers and pumps out viral videos like clockwork

The crazy part?

He posts the same thing every single time

Here's the 3-part viral formula behind it all: Papa Swolio's viral formula:

1 ➝ Perfect the first 3 seconds
2 ➝ Make content that has built-in shareability
3 ➝ Find an easily repeatable format

Let's dive deeper into how this fitness content creator masterfully executes this in his content... 👇

Too many brands jump on social trends.

The result?

They ruin their brand’s image

Except for this budget airline that nailed it and goes viral all the time

Here are 3 lessons every marketer should learn from the Ryanair social team: For the uninitiated:

Ryanair is one of Europe's budget airlines

Think of it like the EU version of Spirit

Much more affordable prices, but... the flights 'build character'

Now, the flying experience might be questionable, but @ryanair's social presence is anything but 👇

Instagram is changing

And Adam Mosseri *finally* addressed it

(the internet isn't happy)

Here's exactly what you need to know & how it will affect your day-to-day as a social media manager: This thread will break down:

- What's happening
- Some sketchy claims made by Instagram 🤭
- What your next steps should be as an SMM

(It's actually super simple)

Let's dive in 👇

TikTok is becoming a leading search engine

And it's going to impact your brand's content strategy

Here's exactly what you need to know & how it will affect your day-to-day as a social media manager: This thread will break down:

· What's happening
· Why it's happening
· What your next steps should be as an SMM

Because there's a lot of conflicting info out there, and it's easy to get overwhelmed by it all

Let's get into it 👇

$202,000,000

8,200,000,000 views on TikTok

Minions: The Rise of Gru has taken over the box office by taking over social media

Here's the fascinating (and hilarious) story of how it happened: TikTok is an insane platform

Already in 2022, we've seen the platform *significantly* influence movie performance

Both positively... and negatively 😬

Currently 11:54pm on a Sunday night and I'm listening to classical music, writing a deep dive thread on the social media takeover orchestrated by Minions: The Rise of Gru

What is my life lmao This is actually insane lmao, between...

The viral TikTok sound

The minion cult on TikTok

The videos of ppl showing up to the theater in full suits, cops getting called

The memes transcending platforms from tiktok to twitter to ig

Wtf🤣

7 stupid simple mistakes that are killing your brand’s social media growth: It’s 2022, and I *still* see brands screwing up the most basic things 🚩

It’s okay though,

Fix these, and you’ll see instant growth

Let’s dive in…