CEO @compoundsocial | Helping B2B companies attract customers and community using organic social content | also writing about it to 15,000+ marketers 👇
Jul 9 • 8 tweets • 2 min read
Early-stage SaaS marketers.
Want to get your CEO posting more on LinkedIn?
Here’s the exact framework we use with our clients to craft 5x pieces of founder-led LinkedIn content every week for a Series A SaaS CEO:
(1) Prepare 7-10 content prompts based on topics that we think will perform well on LinkedIn, specifically with the startup’s ICP.
We’ll balance this between:
- TOFU: Broader business-building and ‘founder life’ topics that perform well on LinkedIn, but may cast a wider net
- MOFU: Industry-specific thought leadership that is value-based (not salesy) and is targeted to your ICP
- BOFU: Product-related content like customer anecdotes, case studies, company updates.
Feb 28, 2023 • 22 tweets • 6 min read
50,000,000+ views
187.4K followers
All in just 7 days
Here's the fascinating (and hilarious) story of how a random Fort Lauderdale auto shop blew up and went crazy viral on TikTok:
Clancy's Auto Body is a local auto shop based out of Fort Lauderdale, Florida
And until about a week ago, the vast majority of the internet didn't know who they were
That all changed after this video was posted from their TikTok account:
Jan 25, 2023 • 19 tweets • 5 min read
Lotus Cars has the most unhinged TikTok account I've ever seen
But it's actually genius marketing
Here's a breakdown of how they've used meme culture to generate millions of free views every week:
Lotus Cars is a prestigious British automotive brand founded in 1948
But their approach to social media is the direct opposite of most traditional 'luxury' brands
Rather than opt for high-production, promotional videos... their TikTok leans heavy into memes and 'unhinged' humor
Jan 3, 2023 • 11 tweets • 4 min read
Andrew Schulz is a comedian and podcaster who pulls MILLIONS of views per month on his content
And in the middle of a 2hr+ podcast he appeared on, he revealed his secret to creating clips that consistently go viral
The best part?
You can steal it. Let me break it down for you:
At the 44 minute mark of his guest appearance on @ChrisWillx's 'Modern Wisdom,' Schulz dives into his approach to creating viral clips
Here's the video:
Dec 29, 2022 • 16 tweets • 3 min read
Twitter growth for startups comes down to a (mostly) repeatable playbook.
Here are the 5 simple steps I'd follow if I wanted to grow a brand on Twitter from scratch in 2023:
This is how I approach content with @triplewhale, where we went from ~2k -> 12.5K followers in 2022 and built an insanely engaged community
(Kind of crazy as a B2B SaaS company lol)
Dec 15, 2022 • 12 tweets • 3 min read
Papa Swolio has 3M+ TikTok followers and pumps out viral videos like clockwork
The crazy part?
He posts the same thing every single time
Here's the 3-part viral formula behind it all:
Papa Swolio's viral formula:
1 ➝ Perfect the first 3 seconds
2 ➝ Make content that has built-in shareability
3 ➝ Find an easily repeatable format
Let's dive deeper into how this fitness content creator masterfully executes this in his content... 👇
Nov 29, 2022 • 14 tweets • 4 min read
Too many brands jump on social trends.
The result?
They ruin their brand’s image
Except for this budget airline that nailed it and goes viral all the time
Here are 3 lessons every marketer should learn from the Ryanair social team:
For the uninitiated:
Ryanair is one of Europe's budget airlines
Think of it like the EU version of Spirit
Much more affordable prices, but... the flights 'build character'
Now, the flying experience might be questionable, but @ryanair's social presence is anything but 👇
Jul 28, 2022 • 24 tweets • 7 min read
Instagram is changing
And Adam Mosseri *finally* addressed it
(the internet isn't happy)
Here's exactly what you need to know & how it will affect your day-to-day as a social media manager:
This thread will break down:
- What's happening
- Some sketchy claims made by Instagram 🤭
- What your next steps should be as an SMM
(It's actually super simple)
Let's dive in 👇
Jul 14, 2022 • 28 tweets • 17 min read
TikTok is becoming a leading search engine
And it's going to impact your brand's content strategy
Here's exactly what you need to know & how it will affect your day-to-day as a social media manager:
This thread will break down:
· What's happening
· Why it's happening
· What your next steps should be as an SMM
Because there's a lot of conflicting info out there, and it's easy to get overwhelmed by it all
Let's get into it 👇
Jul 5, 2022 • 26 tweets • 18 min read
$202,000,000
8,200,000,000 views on TikTok
Minions: The Rise of Gru has taken over the box office by taking over social media
Here's the fascinating (and hilarious) story of how it happened:
TikTok is an insane platform
Already in 2022, we've seen the platform *significantly* influence movie performance
Both positively... and negatively 😬
Jul 4, 2022 • 5 tweets • 1 min read
Currently 11:54pm on a Sunday night and I'm listening to classical music, writing a deep dive thread on the social media takeover orchestrated by Minions: The Rise of Gru
What is my life lmao
This is actually insane lmao, between...
The viral TikTok sound
The minion cult on TikTok
The videos of ppl showing up to the theater in full suits, cops getting called
The memes transcending platforms from tiktok to twitter to ig
Wtf🤣
Jun 14, 2022 • 21 tweets • 4 min read
7 stupid simple mistakes that are killing your brand’s social media growth:
It’s 2022, and I *still* see brands screwing up the most basic things 🚩