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We tweet about our learnings and insights gathered from practical application of various design concepts. Occasionally promote our work too.
Nov 30, 2021 5 tweets 1 min read
📚 recommendation

“Universal Principles of Design” by William Lidwell, Kritina Holden, Jill Butler “Universal Principles of Design” describes itself as the first cross-disciplinary guide to design.

It is a great resource for understanding the intersection between design, psychology, the evolution of human 🧠 and its biases
Oct 30, 2021 12 tweets 3 min read
Improving the accessibility of your website: 🔟 tips

Designing for accessibility can help you rank well on search engines, increase audience reach, gain a competitive edge, and improve site usability.

Here are 10 tips by W3C for creating accessible websites: 1️⃣ Background and foreground should be in contrast

People with low vision, colour blindness, or worsening vision have a tough time reading text on a website if there is not enough contrast.

Thus, to help them read effortlessly, a contrast ratio of at least 4.5 to 1 is advised
Jul 21, 2021 7 tweets 3 min read
How to improve the mobile input experience of your digital product - A thread

Data input on mobile and desktop is substantially different.

Therefore, applying the same principles will lead to a catastrophic failure.

This is how we improve mobile user input experience: 1. Minimize data requirement

It is a lot more comfortable to input data on a desktop than on mobile.

Thus, the best thing you can do for improving the mobile input experience, is minimizing the amount of data required.
Jul 20, 2021 7 tweets 3 min read
How to create effective user personas - A thread

User personas are key to #UX.

They help you answer one of the most important questions in #design - “Who are we designing for?”

Here’s how to start creating user personas that will help you make relatable designs: 1. Collate all existent information

The first step is to start collecting everything you know about your users in one place - it might be in a spreadsheet, a doc file, a whiteboard, an affinity diagram - whatever suits you best.
Jul 19, 2021 5 tweets 2 min read
Information Architecture & SEO - An unlikely pair

If you look at it, Information Architecture (#IA) and SEO are not very different.

They’re both about matching user journeys and helping them achieve a goal.

Here’s how you can improve them for better site usability 1. Rely on site analytics and user personas

You can use user personas to map your site IA around it and rely upon on-site analytics to validate your decision.
Jul 16, 2021 6 tweets 4 min read
The rewards of investing in #UX - A thread

If your business has a digital product - website or app - and you still haven’t invested in UX, you are missing out on a lot of opportunities.

Read on to find out why investing in UX has a high ROI for your business. 1. Reduce cost down the line

With any new digital product, ⅓ of bugs identified are actual problems; most others are simply usability issues.

These issues can be avoided by relying on #UX tools like #prototyping and #usability testing.
Jul 14, 2021 9 tweets 3 min read
7 principles for effective #design

(A short thread) 1. Emphasis

Give emphasis in descending order from the most to the least important piece of information you’re trying to present.