Community Organizer, Entrepreneur, Writer, Conference Organizer, Keynote Speaker. See also @healthcarescene @EXPOdotHealth #HITsm #HITMC #hcldr etc etc etc.
Aug 15, 2020 • 31 tweets • 13 min read
A quick #HITMC thread about measuring marketing ROI in healthcare inspired by @cagefreesingh and @NimaRoohiS Plus, this is a popular and challenging topic for the @HITMarketingPR community.
One of the biggest challenge in healthcare marketing is attribution. In the consumer realm it can be much easier and you can run marketing programs with great attribution. The reason for this is that in many consumer categories, there's only one buyer. #HITMC
