A widespread view in psychology is that most cognitive processes are unconscious. In a new paper, I argue that many of these processes evade awareness for the same reason the "invisible gorilla" did: People fail to pay attention to them.

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direct.mit.edu/opmi/article/d… In other words, many high-level mental processes may not be *intrinsically* or permanently unconscious. Rather, people may be experiencing an internal analogue of inattentional blindness -- they fail to see what's going on in their mind because they're not paying attention.