Want to look better on Video + Zoom calls?

Here's 8️⃣ Principles of Interior Design ✨ to elevate your camera background

👇👇👇 1️⃣ Balance

We humans find beauty & order in balance

Our goal as designers is to distribute visual weight evenly.

Balance the visual intensity so the shot doesn't feel "lopsided" or "too heavy" on one side.

@phlearn

🔟 Principles To Look Better On Camera

We’ve helped 400+ people design & build their home video studios (both for Zoom calls & recording content)

Here's some of my best tips. All examples in this thread are clients we’ve designed studios for, or students in our course!

Read on to see how you can do it too 👇

8 Things Your Video Setup Says About You

... and how to fix them

In 100 milliseconds, people decide if they like & trust you.
How you look on camera says everything. 1️⃣ Camera Angle

When your camera looks down at you, it destroys your credibility.

You put your audience in the role of your superior peering over your cubicle.

6 Tips to look amazing on camera 😉

How To Design a Youtube or Zoom Background You're *Actually* Proud Of 1. Spread Out Your Background Items

A common mistake: clumping furniture behind your head. Makes it claustrophobic.

Instead, extend some furniture off-camera.

This creates the sense of a larger world beyond the screen.

You’re a world-builder 🧙🏼‍♂️

@AnnaAkana is great at this.

The biggest threat to entrepreneurs is wasting time on the wrong questions

Here’s what I mean: If you knew all the right decisions to make (in your exact context), success would come to you basically guaranteed

My team & I have helped over 💯 people design + build their video setup.

Here’s 7️⃣ things most people get wrong on camera

#HomeStudio #YoutubeSetup #ZoomBackground ✨ When you know the PRINCIPLES, you too can look great on video

How to Look Better on Video + Zoom calls ✨

9 powerful tips from @MasterClass to build expert authority on camera

~ A Video Thread 🧵👇 1️⃣ Master Your Lighting

This is the #1 biggest difference between looking your best, and looking your worst.

Stop looking like a hostage on video 😅

🏡 Room Layout
📷 Camera
💡 Lighting
🎤 Audio
🛋 Background Design

Check out this before + after 🤩 Step by step, you can transform your entire camera presence 😊

Here’s the before + after ✨

How To Look Better On Camera | A Tweetstorm Guide

👇 Here’s the 10 most common mistakes to avoid the "hostage in a basement" look...

1/x 📌 MISTAKE #1 - OVERLOOKING VIDEO QUALITY

Thinking it's a direct transfer of skills from speaking face to face, to speaking on video.

It's not.

2/x