Marketing isn’t about ads.

It never was.

Philip Kotler — the father of modern marketing, said it best:

“Marketing is human behavior at scale.”

Here’s what 99% of people misunderstand about marketing: 🧵
1. Marketing is less than 120 years old.

The word “marketing” wasn’t in dictionaries before 1910.

Markets existed before that. Trade existed. But “marketing” didn’t.

Modern marketing is a baby and yet, it’s shaped modern society.

This brand didn’t run new ads.
Didn’t change their product.
Didn’t touch pricing.

We just optimized emails.

27 days later:

→ $27K/month added revenue
→ +22% new customers
→ +38% flow revenue

Here’s the strategy we used: 🧵 First:

AOV isn't a single hack.

It's a strategy.

Smart brands don’t just chase one-time sales.

They engineer systems that increase order size on autopilot.

Here’s how:

We helped a brand go from flat growth to +$27k/month in just 27 days.

Without spending more on ads or socials.

We’ve done this consistently for the last 10 years.

Here’s the exact 6-step system we used to grow their list 5x—and turn it into $97,320 in revenue: 🧵 Step 1: Pick a sending tool.

No one talks about this enough.

Your email list is only as good as the platform behind it.

Start with tools like:

→ Mailchimp (easy & free)
→ ConvertKit (great automations)
→ Flodesk (beautiful design)

Pick one. Move on.

You think you’re making a rational purchase.

But Apple, Amazon, and Nike have already hacked your brain.

Here are 7 psychological CTA triggers they use to make you click “Buy Now” 1. The “Scarcity Punch”

People hate missing out.

If your offer is unlimited, they’ll put it off forever.

Instead, inject real scarcity:

- “Only 24 hours left”
- “We made 100 of these—50 are gone”
- “This deal expires tonight at midnight”

Fake urgency? Kills trust.
Legit scarcity? Drives clicks.

The most underrated system in email marketing.

It saves time, boosts sales, and compounds revenue—yet most marketers ignore it.

We’ve gone back over 10 years of data.

What I found is mind-blowing: The biggest mistake?

Treating email like a one-and-done game.

Send an email, hope for sales, repeat.

But top creators don’t think that way.

They build flywheels—systems that gain momentum and compound results over time.

There’s a strategy that Nike, Apple and Microsoft use every year to generate billions.

It’s so simple, it’s crazy.

I used the same method to generate $41K+ in 2 months for a brand.

Here’s what it is and how to use it: Just some context, it was a shoe brand.

In 2 months, we helped them get:

- 41% increase in returning customers
- 118% increase in campaign revenue

This is the biggest mistake in email marketing.

Most people cram everything into one email and it kills their conversions instantly.

But high-performers use a secret method that makes persuasion effortless.

It’s called the Short-Medium-Long Method.

Here’s why it works: 🧵 The biggest mistake?

People cram everything into one email.

But different prospects need different levels of persuasion.

Some buy fast. Some need details. Some need a full pitch.

That’s why you send 3 versions:

Short. Medium. Long.

This is Nicolas Cole.

A former Quora writer turned ghostwriter for billionaires.

Now runs 3 writing empires printing $5M+/year using a simple system.

Here's what it is, and how to use it: I just watched Cole break down his exact email strategy that's generated millions in revenue.

The big insight? Most people need 20 emails before they buy.

Not 1, not 5, but TWENTY.

Here's why this works and how to build your own:

I’ve made my clients $100M+ from email flows alone.

If I had to start again from $0, here’s exactly how I’d rebuild a list that prints money—step by step: Forget Social Media—Own Your Audience

Social platforms are rented land.
One algorithm change = your reach is gone.

Email? You own it.

- No bans
- No throttling
- No middlemen

Want control over your revenue? Use borrowed channels (social) to build your email list.

This is Ben Settle

He's known for building a 7-figure empire with just emails.

No team. No formal marketing training. No complicated funnels.

Here's how he does it (and how you can too): First, some context:

Ben isn’t just an “email guy.”

He’s built a cult-like audience with a simple strategy:

• Daily emails
• Unapologetic positioning
• A loyal, high-LTV customer base

No gimmicks. No chasing trends. Just results.

The most underrated way to get more money without spending more on ads or getting new customers:

Post-purchase flows.

Here's a sneak peek into one of our most profitable email flows: So what are post-purchase flows?

They're automated email sequences that kick in right after someone buys.

Most brands get this wrong.

They send one "thank you" email and call it a day.

Big mistake.

Stop chasing bigger email lists.

After generating $200M in revenue, I've discovered something shocking:

Your existing subscribers are worth 5x more than new ones.

Here's what BIG-Players don’t want you to know: First, stop obsessing over list size.

After auditing hundreds of accounts, I see the same pattern:

Brands chase bigger lists while their existing subscribers go cold.

The result? Dead weight that kills deliverability.

Your fancy email automation is costing you sales.

Analysis of 500+ accounts reveals:

• Complex flows = 4% revenue
• Simple flows = 30%+ revenue

Here's the data nobody's talking about:
So, after analyzing my first 100 accounts, I discovered something shocking:

95% of sales happen in a 28-day window.

Yet nobody was talking about this.

Email marketing isn't sexy.

But it's making brands millions while everyone chases the latest TikTok, Meta or Google trend.

Here's the complete blueprint most "gurus" won't tell you:
First, I want to shatter a myth:

Email marketing = blasting discounts.

Wrong.

Your email list is a relationship, not an ATM, and that's why so many eCommerce brands are bleeding money.

Here's what actually works:

A king of marketing:

Russell Brunson.

He's worked with Tony Robbins, Dean Graziosi, and Grant Cardone.

And last year alone, his company generated $200M+.

A big part of that came from email sequences he calls “The Soap Opera” sequence.

Here’s what it is and how to use it: Ever wonder how soap operas keep millions hooked for decades?

Same episode, same characters, yet viewers can't stop watching.

Why? The irresistible cliffhanger effect.

Peter Thiel built a $7.1B empire by spotting outliers.

He handpicked Musk, Altman, and Hoffman before they were household names.

Here’s his playbook for finding the top 1%: 1. They’re polymaths, not specialists.

Thiel: “World-class entrepreneurs understand psychology, culture, and tech.”

Ask candidates:
“What’s a topic you geek out on outside your field?”

Top performers connect dots others miss.

DeepSeek just changed everything about AI marketing.

A $6M Chinese startup is outperforming OpenAI's best models.

All for 6% of OpenAI’s funding.

And Gary Vee's latest take on AI marketing is wild.

Here's what marketers need to know about the AI revolution:
The Pendulum Effect

Gary Vee nailed it:

Technology adoption swings like a pendulum.

- First comes fear (like with electricity)
- Then comes over-adoption
- Finally: balance

The same is happening with AI in marketing:

"Marketing isn't about being loud. It's about being memorable."

- Best-selling marketer Andy Sernovitz

There’s a common misconception about how to grab attention the right way.

Here’s what I learned after 20 years in the industry (a quick breakdown): This is just a little breakdown of some thoughts I’ve had recently, but after 20+ years in space…

The brands that win today aren't the ones with the biggest budgets – they're the ones that make people feel something real.

Let's break down the psychology behind viral hits.

I’ve been in marketing for 20+ years.

But there’s a Coca Cola stunt in 2011 that I still remember.

They removed their logo from every bottle.

This move created a $500M buying frenzy.

Here’s some marketing lessons that changed the way I think forever: It all started in Australia.

In 2011, Coca-Cola faced a nightmare.

50% of Australia’s teens hadn’t touched a Coke in months.

The brand was seen as outdated. Sales tanked.

In 1997, Apple was 90 days from bankruptcy.

Their computers gathered dust while Microsoft dominated.

Then Steve Jobs made ONE radical decision that turned Apple into the first $1 trillion company.

This insane gamble is a masterclass in marketing and business: 1996: Apple was a sinking ship.

Sales plunged 30% in a year. Stock hit $14 (down from $70).

They burned $1B annually.

The CEO begged Sun, IBM, and HP to buy Apple. All said no.

Then Jobs played his hidden card…

I've made $200M for myself and clients from email marketing without spending a dime on ads.

Most "email experts" overcomplicate it.

Here's my exact playbook for 2025: 1/ Opt-in Rate

Your popup needs to convert at 5% minimum.

Anything less is bleeding money.

When to show it varies brand to brand.

The offer and behaviors are the biggest performance levers here. This is where focus should go when testing (not button colors).