Bruce Merrill Profile picture
Turn within; nothing else matters.
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Feb 3, 2023 23 tweets 3 min read
They responded to your message on LinkedIn!

Finally... but now what?

You're drawing a blank...

You're worried you might say the wrong thing.

Has this ever happened to you?

If so... these 12 response templates are about to make your life a lot easier:

Thread 🧵 The truth is, most people are handling their messages wrong.

Either they are using outdated tactics or using scripts that don't work on LinkedIn.
Feb 2, 2023 12 tweets 2 min read
There is a lot of bad business advice on LinkedIn.

Let me share the 10 worst pieces of advice I've seen and why:

🧵 1/ Anyone Can Do It

Starting and running a business isn't easy.

Setting the right expectations at the start is key to long-term success.

Recognize that running a business WILL be challenging. You will need to pick up specific skills, knowledge and resources to succeed.
Jan 24, 2023 19 tweets 3 min read
We grew our startup from $103 to $425,000/mo in 3 years.

Here are 8 key ingredients that’ll turn your startup into a scaleup (fast):

Thread 🧵 🔑A Clear and Compelling Value Proposition:

Give a reason people should do business with you specifically.

Know the specific customer problems and needs.

Meet them with your unique features.
Jan 20, 2023 4 tweets 1 min read
This is an iron bar. The value is around $100.

If you decide to make horseshoes, its value would increase to $250.

But if instead, you decided to make sewing needles, the value would increase to... $70,000.

And if instead, you decided to produce watch springs, the value would increase to about...
Jan 19, 2023 11 tweets 2 min read
Getting a response to your cold outreach on LinkedIn is hard.

But it doesn’t have to be.

Steal these proven follow-up strategies that have helped us close thousands of deals from LinkedIn cold outreach: 🧵 The truth is...

Your cold outreach is only as good as your follow-up strategy.

On average, 80% of sales require follow-up after the initial contact.

And even interested prospects can fall off the grid.
Jan 18, 2023 6 tweets 1 min read
The rollercoaster journey of building a business with an 8-figure valuation: 1. Started with no plan (but big ideas).

2. Offered everything to everybody.

3. Set our prices way too low.

4. Onboarded lots of clients.

5. Realised we couldn't fulfil profitability.

6. Built systems to reduce costs & improve client experience
Jan 17, 2023 13 tweets 2 min read
You can use LinkedIn to land your dream job in 2023…

4 tactics that'll make the dream a reality: For some context, I used Linkedin to build a $5m per year business...

But here’s the thing:

It doesn’t matter if you want to:

- Build a business,
- Find investors, or
- Land your dream job

All the same principles apply.

So…
Jan 16, 2023 14 tweets 2 min read
Not generating enough leads through Linkedin?

It's probably because you're making one of these 7 common Linkedin profile mistakes:

Thread 🧵 1. Using an Unprofessional Profile or Cover Photo.

Using an unprofessional profile can make prospects question your seriousness and credibility.
Jan 10, 2023 19 tweets 4 min read
I used to suck (so bad) at sales.

Now... Cleverly is at $5m ARR. All because of this 1 simple strategy:

Thread 🧵 The Strategy I am talking about is called:

The Dream 100 Strategy.

Originally coined by Chet Holmes in the book, The Ultimate Sales Machine.

We have used this at Cleverly to close 2 of our dream clients, and are still applying it to scale.
Jan 7, 2023 6 tweets 1 min read
We've helped clients make over $37,600,000 through LinkedIn

Here’s the 3-part Linkedin Sales Funnel 101: ↓

It all starts with an.... 1️⃣ Outreach Message

- Keep it short
- Make it about them
- Use insider language

Before responding, they’ll check you out by going to…
Jan 6, 2023 10 tweets 2 min read
90% of people who leave their 9-5 to become entrepreneurs quit within 5 years.

If you want to be in the top 10%, follow these 7 principles: ↓

Thread 🧵 ✅ Be courageous

As an entrepreneur, you'll be wrong 99% of the time.
That's hard to take... if you're not used to it.
Reframing mistakes as opportunities to learn was a big learning for me. In order to that do, I needed to...
Dec 29, 2022 9 tweets 3 min read
80% of B2B social media leads come from Linkedin.

But here's the thing:

97% of the strategies you read online don't work any more.

Here are 5 LinkedIn lead generation strategies we'll use for our 1,372 clients in 2023.

Thread 🧵 #1 Combine your email outreach with Linkedin

Outreach is super competitive so you need to do everything you can get stand out.

Go omnichannel so you can hit prospects on multiple touch-points and increase the chances of getting that meeting

@SmuldersStefan - am I right?
Dec 15, 2022 14 tweets 3 min read
LinkedIn outreach is a waste of time

... if you have a bad landing page.

Here are the 3 pieces of landing page advice I've given to over 7,500 clients who are trying to book more calls through Linkedin.

Thread 🧵 Every time you reach out to someone on Linkedin, here's what happens:

1. They see your message
2. They click on your profile
3. They check out your landing page

THEN

They decide whether to accept your request (or not).

If you landing page, the lead is dead in the water.
Dec 13, 2022 11 tweets 3 min read
I get 20-30 spammy Linkedin messages every day (you too... right?)

There are some opening lines that make me auto-delete & block the person.

Here are 7 sentences you should NEVER EVER use when doing cold outreach (unless you enjoy getting blocked)

Thread 🧵 #1 - "I found you online"

.. cool, so how many other people did you FIND online?

It's so impersonal and will make you sound like a spammer.

Instead, focus on why you're reaching out and what you can do for them.

Where/how/when you found them is irrelevant.
Dec 6, 2022 19 tweets 5 min read
Sales Navigator List Building Example:

Here is the EXACT 8 step process for building a hyper-targeted list of:

✅ New York-based (location)
✅ Full-service marketing agency (company type)
✅ Creative directors (job title)

Thread 🧵 Bonus:

To get a 6-minute video outlining the advanced tactics we've used to build lists to build lists in sales nav for over 7,500 clients...

Like & comment "list" under the 1st tweet (above) & I'll DM you the video

(must follow or I can't DM)
Dec 2, 2022 13 tweets 3 min read
I've helped clients generate over $37,600,000 using Linkedin outreach.

Here are 21 sentences that’ll teach you more about LinkedIn outreach than a $5,292 course:

Thread 🧵 1. 80% of B2B leads that are generated through social media come from LinkedIn.

2. Connection requests must be personalized.
Dec 1, 2022 21 tweets 4 min read
LinkedIn About Me Section Ultimate Guide

How to write a Linkedin About Me section (that people will actually read)

Thread 🧵 I think the about me section is the most difficult part of the Linkedin profile to get write.

Should it be long?

Should it be short?

Should it tell a story?

Does anyone even read these things? 😂
Nov 30, 2022 4 tweets 1 min read
The #1 lesson I've learned from trying to grow on Linkedin for the past 6 years:

Build relationships first... to book calls later.

Here's how to build relationships: How to build relationships on Linkedin?

- Post actionable content
- Reach out & start conversations through chat
- Answer every question that comes to your inbox.
- Help others grow by engaging with their content.
- Do regular networking calls.

Here's the thing:
Nov 24, 2022 19 tweets 5 min read
Linkedin Sales Navigator 101

How to build hyper-focused lists in Linkedin Sales Navigator so you can grow your network on autopilot

Thread 🧵 Spending $99/mo on Linkedin Sales navigator is the best $99 you'll spend all month.

If you're serious about growing your business, the purchase is a no-brainer.

But here's the thing:
Nov 23, 2022 7 tweets 2 min read
Posting content is a complete waste of time.

That what I used to think... not anymore!

3-months ago, 100% of our new business came from outreach & ads

But now, I have potential customers lining up to do business with us

And not just ANY customers... Businesses with $20-50m in revenue message me daily...

Asking - "how quickly can we get started"

They hop on the phone, smiling... Like an old friend would.

Why?
Nov 22, 2022 13 tweets 4 min read
Linkedin Connection Request Mastery

7 steps to sending automated LinkedIn connection requests that don't look automated.

If you give me 4-minutes, I'll show you how to send 100 personalized connection requests/day without touching your keyboard.

Let's go!

Thread 🧵 We automate campaigns for clients,

So... we have to send the same message to everyone in a targeting list.

Let's say we mix two personas:

- VP of Marketing and
- VP of Engineering

You can't send the same message to both personas and make it seem personalized.

That's why...