The most expensive hiring mistake companies make:

Trusting experience over mindset.

The cost? $200K in revenue loss within 90 days...

But ONE company found a way to predict candidates you can trust to drive growth: 🧵 Bad sales hires devastate your bottom line.

When a rep leaves within 90 days, it costs $115K-$200K in replacement expenses: recruiting, training, lost productivity, and damaged client relationships.

Your quarter's targets? Missed. Your team's morale? Crushed.

What next?

Florida's most trusted luxury builder just got arrested.

Not for cutting corners or using cheap materials.

But for running a $15 MILLION Ponzi scheme with dream homes.

How he kept it going for 4 years without delivering a single home:
Spencer Calvert built Pineapple Corporation into Florida's premier custom home builder.

He became the go-to for wealthy clients, including TV star Captain Sandy Yawn.

From 2019-2023, he left most of his 63 luxury homes as empty concrete slabs.

Now he faces 30 years in prison.

The biggest mistake in sales isn't your pitch.

It's asking the wrong questions.

But this CIA-inspired method closes every deal.

Here's the conversation framework you didn't learn in sales training: Most salespeople focus on what they'll say rather than ask.

They prep fancy pitches and rehearse clever comebacks.

But elite closers know your questions control the conversation.

Right questions guide prospects toward buying naturally.
Wrong ones kill deals before they start...

Your sales pitch is backwards.

Our brains want to make decisions in a specific order.

And elite salespeople use this to their advantage.

Here's why top performers never talk features or price—they do this instead: Most salespeople waste their message by...

• Sounding like competitors
• Rambling about features
• Focusing on price

When you do this, you're just background noise.

This ONE skill took me from $0 to $1 Million in 12 Months:

And it's not problem solving, networking, or negotiating.

I just abandoned a most common sales practice.

Here's the counterintuitive approach that tripled my close rate: Most salespeople keep getting ghosted and can't figure out why.

They...
• Make the calls
• Send the emails
• Follow all the "best practices" their managers push.

Yet prospects still vanish into thin air.

In sales, patience isn't a virtue—it's a weapon.

Most reps chase urgent buyers while ignoring "just looking" prospects.

But smart sellers know casual browsers often become the biggest clients.

Here's the psychological shift to turn window shoppers into loyal customers: Every prospect enters your world at different stages of readiness.

Some are hot leads ready to buy now.

Others are "just looking" with no urgency.

When a prospect says they're 12 months from deciding, most salespeople check out.

But that's when the real opportunity begins...

The Dylan Mulvaney ad wasn't what destroyed Bud Light.

It was a 15-year secret internal company war.

And their former President of Sales just exposed everything.

Here's the real story of their $1.4 BILLION corporate disaster: First, meet Anson Frerick.

As President of Sales at Anheuser-Busch, he saw it all unfold from the inside.

His new book "Last Call for Bud Light" reveals what really happened behind closed doors:

And it was two opposing forces tearing the company apart...

In 1984, one man built a house so big it's half the size of Vatican City.

Inside: 1,788 rooms, 257 bathrooms, and 110 garages.

And that's not even the craziest part.

How the Sultan of Brunei created the largest private residence in the world: Welcome to Istana Nurul Iman - "The Palace of Faith and Light."

At 2.15 MILLION square feet, it's the largest private residence on Earth.

Designed by Filipino architect Leandro V. Locsin, it's a monument to excess.

But what's inside will leave you stunned:

In just THREE HOURS, she sold 88 apartment units.

And net herself a $1.2 MILLION commission.

The strategy? It's the same as selling puppies.

How Barbara Corcoran built New York City's top real estate firm: She was labeled "the dumb kid" in school.

Got straight D's due to dyslexia.

By age 23, she'd worked 20 different jobs just to get by.

But one childhood memory would change everything...

9 out of 10 customers walk in ready to buy.

But most salespeople lose the sale in the first 7 seconds without realizing it.

Top closers flip a hidden switch that makes customers feel like buying is their idea.

Here’s how to steal that move: In today's economy, your prospects aren't debating pros and cons.

They want to buy.

But they're seeking permission—waiting for YOU to give them the confidence to move forward.

Think about that for a second...

I blew a 6-figure commission with one rookie mistake.

But that failure drove me to uncover what separates elite salespeople from the rest.

And no, it’s not a fancy closing trick—it’s something 99% skip every day.

Here's the 4-step framework that cashes every commission: I've trained thousands of sales teams across 40+ industries.

But before that success, I was just another struggling rep chasing commissions.

That massive deal loss changed everything.

Instead of letting it break me, I studied the patterns of top performers...

He never begged. Never justified his price. Never fought objections.

He spoke—and people felt. They had to buy. They wanted to be part of the story.

Most salespeople push products. He made clients desire them.

Want to know Draper's secret? 👇 Most salespeople compete on price. The best? They sell emotion.

• They make clients feel seen.
• They make the product feel inevitable.
• They don’t just sell. They seduce.

This was Don Draper's gift.

Most entrepreneurs kill their own success before they get ONE sale.

Not because of bad strategy—but because of how they think.

And Alex Hormozi just spent 3 hours exposing why.

Here's 7 principles that separate struggling entrepreneurs from 7-figure earners: Most "business advice" focuses on tactics.

But tactics don't matter if you can't execute.

This 3-hour interview of Alex Hormozi with Steven Bartlett goes way beyond tactics.

It's about changing your mindset when it comes to entrepreneurship:

Tony Robbins swears by this ancient key to persuasion.

And the secret lies in an emotional "trigger" every personality has.

Chinese medicine mapped out 5 personality types—each with a built-in persuasion trigger.

Master these, and people will hang on your every word.: In sales, different personalities require different approaches.

Some prospects are pushy, others overthink, and some just want fun.

There's one framework that changes everything about influence:

In Mad Men, Don Draper NEVER justified prices.

Instead, he used emotional buy-in to sell identity and status.

And Harvard just proved that after emotional buy-in customer value DOUBLES.

Here's the Don Draper strategy that makes price irrelevant—and people happily pay more: Most salespeople destroy their own value before a customer experiences it.

They apologize for prices or explain costs upfront.

They get defensive before anyone objects.

What if price justification is killing your sales?

This is where Don Draper's genius comes into play...

The greatest barrier to success isn't skill or strategy.

It's prehistoric programming that holds you hostage.

And after training thousands across 40 industries, I discovered how to break through these limitations.

Here's 4 walls you need to crush to achieve mental freedom: I've trained and coached thousands of teams across 40 industries.

And the top performers aren't just technically skilled.

They've mastered something far more powerful than any technique...

The most powerful force in human psychology:

It's not money, success, or happiness.

But Gandhi, Abraham Lincoln, and Luke Skywalker all knew its importance.

Here's the universal truth that sways every human decision: Every decision you make, every action you take...

It all comes down to one primal drive.

A force so powerful it's shaped human history, sparked revolutions, and drives our daily choices.

But most people never recognize it...

In 2011, Patagonia did the unthinkable.

They told customers NOT to buy their jackets.

That counterintuitive move 10X’d their brand loyalty.

Here’s the marketing psychology behind their genius: Black Friday 2011. The biggest shopping day of the year.

While every brand screamed "BUY! BUY! BUY!"...

Patagonia took out a full-page ad in The New York Times with a shocking headline:

"Don't Buy This Jacket."

But here's where it gets interesting...

Your brain has been sabotaging your success since birth:

It's biologically programmed to make you quit.

But neuroscientists just found the override switch.

Here's how to put your motivation on auto-pilot:
Most people think motivation comes from willpower.

They believe if they just "try harder" or "stay disciplined" they'll achieve their goals.

But neuroscience shows this approach is completely wrong.

In fact, it's destroying your chances of success. Here's why:

After studying 400+ experts, Robert Greene found something shocking:

They all climbed the same 6 Levels of Excellence.

The problem? Most people quit at Level 2 - The Comfort Zone.

Here's his advice on breaking through to true Mastery:
Most people get this completely wrong.

They think mastery is about talent or luck.

After studying the greatest performers in the world, I've discovered something fascinating about how the brain works.

But here's where everything changes:

This Jewish psychologist survived 3 Nazi camps in 2 years.

How? By watching 100,000+ people die in Auschwitz.

In doing so, he discovered why some prisoners lived while others didn't.

Here's the psychological weapon he used to outlast the Nazis: 🧵 Viktor Frankl was a respected psychiatrist in Vienna.

But in September 1942, the Nazis sent him to Theresienstadt.
He was sent to Auschwitz 2 years later.

There he made a discovery that would transform our understanding of success and failure.

Here's what he witnessed: