One piece of advice from an expert UX Writer to a beginner writer? Please don't niche down too early; stop overthinking it; just write! Why should you listen to me?

Well, I'm Kat, a proud generalized specialist ( what I call the T - SHAPED WRITER ). I'm a UX writer on Toptal's core team. Before that, I had written remotely for international and local brands. But it wasn't always that way. I had worked in a content mill before, where I wrote for 1 naira per word, which is less than a dollar ( way cheaper than a writer's lifeblood - coffee). I have also

The secret tool I'm about to share with you is paid info that costs a couple of $$$; in fact, I learned about it after losing a few myself, but I'm giving it out for free because it might just be what ONE writer needs to be steps ahead of AI. If that's you, keep reading. You see, I'm a firm believer that all writers should be storytellers! It doesn't matter if you're in UX, SEO, editorial, or whatnot; if you want to beat the bots, you ought to be human enough to be relatable, and one way to be relatable is to tell stories. Stories,

One of the questions I get is how I got into UX writing. Well, this portfolio feedback makes me recall how all my content experiences led to my journey as a UX writer, and it wasn't a linear journey. Years ago, I realized that while my title was SEO copywriter, my passion was to help people find what they were looking for on search seamlessly (user experience). So I would frown at blackhat SEO techniques and convince stakeholders that understanding search intent and writing for humans with a good site IA was the

89% of consumers research online before purchasing, and 88% say they won't return to a site after a bad experience, yet very few #websites successfully meet users' expectations.

Here are 4 tips to ensure your #UXcopy meets users' needs for a smooth experience & conversion.
🧵 1. Develop a Content Strategy:

A content strategy helps you align your goal as a business with your audience's expectations through content. Think of it as the vehicle that helps convey the right content, to the right people, in the right place, at the right time.

2. Draw a

UX writers, or writers transitioning to UX writing, you want to read this for subsequent works and portfolio projects.

A 🧵 As UX writers, we know the importance of having a framework. Now what’s better than a framework? A user centered framework. And that’s what I’ll be discussing.