A new French CalAI competitor just hit $20K MRR in 60 days.

Did it by using model pics on faceless slideshows.

Full breakdown on their nearly zero cost strategy 🧵 NutrIA is another AI calorie scanner, launched in August.

By September, it hit 10K downloads & $20K in monthly recurring revenue, pricing itself way below competitors

If you're an app founder, slideshows are your new best friend

> scalable
> easy to bulk-produce
> can generate endless variations

10 ready-to-use carousel formats for beginners 🧵

(incl. examples from consumer apps) #1 Best vs Worst

Oasis has recently been experimenting with a slideshow format, playing around with some hook variations.

“BEST vs. WORST bottled waters for your health”

It's the best performer (so far).

VC-backed dating app reached 50K downloads 4 months post-launch

11.2M views later, the summer they went viral:

Four 22-year old friends got together post-graduation and decided to build an app

Free to install, no in-app purchases atm

App came out in January 2025, right when

My personal killer TT content mix for starting new accs from scratch 🧵 Step 1

Start with long, engagement-baiting hooks within your vertical.

These are exceptional for:

> Warming up accs
> Understanding what sparks conversations

It will drive

This guy turned a prank into a $100K mrr dating app

And pulled 170M views with these viral formats: Austin Kevitch (Camilla Cabello's ex) says his app started out as a joke

after spending hours swiping through dating apps, he made a website roasting them

thousands of people loved it, applied, and convinced him to turn it into a real project...

Nikita Bier advised Dupe just reached 11M + views in the last 30 days.

They used two smart hook tricks across 13 accounts:

If you haven't heard about it, this Nikita Bier-advised app helps its users find dupes, cheaper and affordable imitations up to 90% less.

Since June 2024, ~ one year ago, this website has been seeing a substantial increase in its web traffic:

This is the #1 mistake I see new app founders make:

The best formats I've seen are from random accounts... but no one is looking out for them

Here's 10 hidden TikTok gems I found lately (save for later): 1/ tt@atwistofdate - over 127,000,000 views

Format: short headshot videos with long hooks (date ideas lists)

ideal for dating / couple apps

This YC startup might just end up dominating the AI language learning market.

They pulled 199.9M views on TikTok/IG.

100M in June alone.

Their scalable, long-term organic strategy 🧵
Duolingo was monopolizing the market

but now with AI, language apps are multiplying like rabbits

Fluently did YC and launched in October 2024

It's an AI tutor to learn English... and they went all in:

200,000 downloads & $100,000 last month with...

... this viral TikTok launch strategy to take over Spotify: A new music app startup has entered the TikTok & Reels arena

Started off strong, with this move:

This new solo travel app is already making noise...

...they landed 3.3M views on TikTok and 10K downloads in < 40 days: We all know the two og solo travel apps:

TripBFF => $30K MRR & 30K downloads last month

Going Solo => $6K MRR & 20K downloads last month

But it seems like a new one has just entered the chat (drumrolls please)

I bet you want to vibe market your app but are clueless on hook writing...

... so here's the step-by-step guide that'll get your first 1M views video 🧵 1/ Research

Can't skip this, sorry. You need to know what others are doing especially in your niche. Two options here:

1/ follow some relevant accounts and scroll through their content. Apps, ugc creators, physical products in your niche, all of it

pro tip: do this while you warm-up a new account, just note down some hooks you see performing well

2/ use hook datasets. At Social Growth Engineers we have plenty, they are all free and there's more coming out every week

All with categories, views and engagement, so if you're lazy it's still not an excuse

From #78 to #29 in under 60 days & scaled to 300K/mo downloads...

...this social app just made ≈1/2M views with fresh new TikTok accounts: Social app Cantina is rising from the depths of the App Store:

Feb 14th - #78
Today - #29 (Social Networking)

Let's rewind:

13 million views with AI generated fake stories.

Faceless slideshow + Controversial stories = Endless content.

...zero chance you can guess the product they're selling with this scheme: They're doing this with every single video (159 in total).

All text and images are AI-generated.

56,057,400 views for 3 apps. One creator.

Bible Chat >> 22,000,000
Couple Joy >> 15,857,400
Outside >> 18,200,000

She's flipping the growth playbook, building a huge content business powering multiple apps: So far apps work with hundreds of creators, not the other way around

But now the top creators are becoming viral content power agencies, catering to all sorts of apps

They know how to go viral AND they can train others

It's a shift we're gonna see more and more:

2 daily quote apps got to $9,000,000 ARR & 1,000,000/mo downloads (same dev company)

One single rinse-and-repeat faceless format 138 Million views

(and how you can copy it in bulk in less than 45 secs each w/ ChatGPT 4.o) 🧵 This affirmation app is doing 5,400,000 ARR & 400,000/mo downloads

Scaled this IG Reels faceless format to 59.4M views:

I bet you just built an app and have zero idea how to distribute it (pt 3)

You’re 50% of the way there. Here’s the other 50%:

Last round of 7 of the easiest formats to go viral on TikTok with min effort

https://twitter.com/1836025785548689408/status/1900546771215864021

18/ Creator cut over background

One of the easiest formats to repurpose content w/ a spin

POV Camera is going viral every other day doing this

Or you skip the self recording and go for AI generated UGC (more scalable)

https://twitter.com/1759871490797785088/status/1901732905656971376

I bet you just built an app and have zero idea how to distribute it.

You’re 50% of the way there. Here’s the other 50%:

9 of the absolute easiest formats to go viral on TikTok with min effort 🧵 1/ Slideshows with same cover, different hook

- Take 1 picture & write 1 good hook

- Use AI to create 4-5 variations of same hook (and humanize them)

- Copy paste on Figma and change text

- Post throughout the week OR mix-match

OR

$1,000,000 MRR (app only)
202 Million views on TikTok & Reels

How the hobby of ⅓ of Americans turned into a money making machine: Bird Buddy is a bird watching company selling cameras, accessories & bird houses

In 2022, they released an app that pairs with the camera to monitor bird visits

Or that can be used alone to see what others are sharing

The app alone is generating $1,000,000 MRR:

98% of consumer app founders never think of this UGC scaling hack

It’s SO simple yet can make you save 000s of dollars: Sitly is a Dutch app launched 2 years ago.

They’re generating $250,000 MRR (80K downloads last month)

6 accounts doing 106,813,700 views in total:

discord <> tiktok <> mobile app UGC organic growth flywheel

teenagers sharing referral codes on faceless TikTok videos pushing the app and creating fomo to try it out:

https://twitter.com/faionur/status/1892350960934019142

I first heard about status when they started their TikTok strategy 3 months ago

Since then they made 4,100,000 more views on own accounts w/ these 2 formats:

https://x.com/iamgdsa/status/1866481298547826888

$70,000 MRR after 2 months of launching

100,000 downloads/month

#32 on the App Store today

Einstein AI is the new app taking over StudyTok & this is exactly HOW 🧵 Einstein AI was released on Dec 11th

It’s making $70,000 MRR over 100,000 monthly downloads

Already #33 on the App Store & here’s the crazy thing: