Co-founder @articulateHQ | Helping VCs & founders to build an unforgettable Personal Brand | Tweets on business, personal branding & founders' insights.
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Jun 27 • 18 tweets • 7 min read
In 2007, a 21-year-old won a $300M weapons contract from the U.S. military.
He had no office.
No experience.
Just Gmail and a ton of nerve.
What followed became a global scandal, an FBI case, and a Hollywood film.
Here’s how Efraim Diveroli gamed the war machine:
Picture this:
You’re 21.
You don’t have a degree, a license, or even an office.
But you’re supplying ammo to the Afghan army on behalf of the Pentagon.
This is the story of Efraim Diveroli.
And how he hacked the U.S. war economy.
Jun 23 • 15 tweets • 7 min read
In 1995, the heir to Gucci was shot outside his office.
The killer was paid $300,000 to put two bullets in the head.
Who did it?
His wife, who later said:
“It was worth it.”
Here's how one murder sold more handbags than ever:
📅 March 27, 1995 | 8:30 AM | Milan
Maurizio Gucci walks into his office at 20 Via Palestro.
As he steps through the glass doors, a man ambushes him from behind:
• 3 bullets to the back
• 1 to the head
• The doorman, Giuseppe Onorato, is shot too (but survives)
Maurizio dies instantly.
Jun 19 • 14 tweets • 7 min read
Dolph Lundgren is the most overqualified action hero in the history of cinema:
• 160 IQ
• Studied at MIT
• 6’5” & 210 lbs of pure muscle
• Master’s in Chemical Engineering
• Sent Stallone to the ICU in Rocky IV
The man you’ve seen on screen, the story you haven’t🧵
Born in Sweden in 1957, Hans “Dolph” Lundgren wasn’t raised to be a movie star.
His father was a strict engineer.
His mother was a schoolteacher.
Discipline, ruled the household, not drama.
He was a quiet kid until he found martial arts.
Jun 10 • 19 tweets • 5 min read
I'm 25.
At 22, I graduated as an engineer but never sat for placements.
Today, I make more money than any job would have ever paid me(All while sitting at home)
Here are 15 money-making lessons I’ve learned in the last 5 years:
1. A job is not going to make you enough money.
Even if it does, it won't give you time, freedom, or control.
You’ll always trade hours for a paycheck. And a boss is just another headache.
Jun 6 • 16 tweets • 8 min read
Netherlands is the reason we are able to use AI.
Not the U.S., Not China. Not even Nvidia.
One Dutch company controls the machines that create every AI chip on Earth.
Here's how this one company created a monopoly no one can break:
It all starts with a machine.
Not just any machine, the most complex device humans have ever built.
It costs over $200 million, weighs 180 tons, and requires 3 Boeing 747s to transport.
This one machine made the ASML indispensable.
Jun 3 • 17 tweets • 8 min read
In 1950, South Korea’s GDP per capita was lower than Kenya's.
It had no industries.
No infrastructure.
Nothing but rubble.
Today: Samsung, K-pop, Hyundai, 15th largest economy in the world.
Here's how a war-torn nation became a $1.87 trillion economy:
When the Korean War ended in 1953, South Korea had nothing.
➤ 80% of industrial facilities destroyed
➤ 600,000 homes flattened
➤ 1 in every 7 South Koreans dead or missing
The country’s entire electrical grid was ruined.
Agriculture and transportation were barely functional.
South Korea was rubble.
May 7 • 18 tweets • 8 min read
Louis Vuitton & Moët Hennessy were afraid of the hostile takeover
So they merged & became LVMH.
But their CEOs hated each other & fought for control.
Bernard Arnault saw the opportunity & slipped in.
Here's how he kicked out both of them & became the majority shareholder:
Louis Vuitton was run by the Vuitton family for over a century until the bloodline faded.
Then came Henri Racamier. A steel tycoon who married into the family.
In 1977, he took control.
It wasn’t his legacy. But he built it like it was his destiny.
Apr 29 • 20 tweets • 8 min read
This man took acid, slept in a tent & built a $3B company.
Meet Yvon Chouinard, founder of Patagonia.
• Lived in nature, hated capitalism
• Built one of the most profitable brands
• Gave the entire company away
Here’s how an anti-capitalist beat capitalism at its own game:
Most billionaires are obsessed with winning the game of capitalism.
Yvon Chouinard?
He didn’t even want to play the game.
He wanted to climb mountains, live freely, and protect the planet.
But destiny had other plans.
Apr 23 • 15 tweets • 6 min read
One email from Jeff Bezos made this guy a billionaire.
Meet Tom Alberg.
• Wrote a $100K check in 1995
• Got a small % of Amazon
• Return: ~20,000x
• Value today? Over $2B
Here's how a random email from a book-seller made him a billionaire:
The year was 1995.
Jeff Bezos had just left his high-paying job at D.E. Shaw.
He had an idea: sell books online.
The internet was still new. Most people hadn’t even heard of “e-commerce.”
To launch his idea, Bezos needed capital. And belief.
Enter: Tom Alberg.
Apr 8 • 13 tweets • 6 min read
This is Dr. Rhonda Patrick.
She’s a biochemist who’s spent 15+ years studying nutrition and disease prevention.
Her message? What you eat controls your future.
Your diet has a profound impact on disease and longevity.
Here are Patrick’s 8 key dietary rules for a longer life: 1. Prioritize micronutrient density
Micronutrient deficiencies are silent killers.
They don’t show symptoms until damage is done.
Dr. Patrick recommends eating a broad spectrum of colorful whole foods:
The most overlooked, biologically devastating, yet fully controllable crisis in the world:
Sleep deprivation.
It’s why you feel tired, moody, and mentally foggy every day.
Here’s Dr. Matthew Walker’s 8-step protocol to optimize your sleep: 1. Go to bed and wake up at the same time—every day.
Even on weekends.
Your brain loves rhythm.
Inconsistent sleep confuses your internal clock and destroys quality.
Walker: “Sleep is not like the bank. You can’t accumulate a debt and pay it off later.”
Mar 24 • 13 tweets • 6 min read
This is Naval Ravikant’s fav spiritual book.
He calls it “the book that explains everything”—from self-realization to liberation.
Here are 8 timeless lessons from the Ashtavakra Gita that shaped the Naval’s thinking on consciousness & freedom: 1. “Desire is the root of suffering.”
Every desire is a promise to be unhappy until you get what you want.
As the Gita says:
“When the mind is free from desire, you are already free.”
Naval puts it simply:
Mar 20 • 24 tweets • 10 min read
John McAfee was the wildest entrepreneur alive:
• Bitcoin Billionaire
• Never paid taxes
• Wanted in 3 countries
• Hacked Hillary Clinton's office
• Married a prostitute sent to kill him
• Survived 50+ assassination attempts
The person you may know, the story you don't 🧵
John McAfee didn’t just invent antivirus software—he created an empire and burned it all down.
He was born in 1945 to a violent, alcoholic father.
At 15 years old, John walked into a room and found his father’s dead body—a gunshot wound to the head.
But rumor has it, John pulled the trigger.
Jan 3 • 16 tweets • 5 min read
I simplified my 5 years of marketing lessons into minimalistic visuals.
1. We pay for logos, not for products. 2. Your brand needs an enemy. So your customers can fight against someone.
Dec 22, 2024 • 12 tweets • 6 min read
Arnold visualized his biceps growing with every rep—and became Mr. Olympia.
Jim Carrey wrote himself a $10M check for acting & made it a reality.
I became obsessed with visualization when I found that 90% of the high achievers practice it daily.
Here's the science behind it:
The human brain is a biological supercomputer—capable of creating its own reality.
When you visualize where you want to be and feel the emotions of that future,
You actively reshape the neurological patterns in your brain.
It’s pure science.
Your emotions drive your actions.
Dec 14, 2024 • 20 tweets • 8 min read
Last year, a car went on fire
Everything burned to ashes, except for one thing:
The Stanley Cup. Even the ice in it stayed intact.
But...
In 2019, no one knew the Stanley Cup existed, it was collecting dust on shelves.
But this man single-handedly made it a VIRAL sensation:
It was the summer of 2019 & Stanley was a brand stuck in time.
Known for its rugged thermoses from the early 1900s, the company had a loyal following among campers & hikers—but only them.
Their products weren’t flying off the shelves.
Sales were stagnant, stuck at $70M.
Dec 9, 2024 • 18 tweets • 7 min read
The man who heals what doctors can't:
Dr. Joe Dispenza.
He broke 6 vertebrae in his spine
But healed himself with his mind without any surgery.
Here's how he did it:
Picture this:
A 23yr old athlete, competing in a triathlon.
In a split second, his world turns upside down.
A car hits him at 55 mph.
The doctors tell him his spine is broken in 6 places.
They recommend immediate surgery—or risk paralysis.
But Joe Dispenza had other plans.
Nov 17, 2024 • 12 tweets • 5 min read
Meditation is the greatest gift mankind has ever got.
But most of us don't know the right way to practice it.
After digging through endless advice/methods from so-called gurus…
Only Osho’s approach truly made sense to me: 1. Meditation is not doing something
Most meditation guides tell us to do things like quiet the mind or concentrate
But that approach often backfires, creating even more mental noise
Osho’s message?
Meditation isn’t about doing
It's about not doing anything
Aug 17, 2024 • 14 tweets • 6 min read
Michael Phelps is the undefeated king of Olympic medals.
He has 28 medals across 4 Olympics (2004, 2008, 2012, 2016)
- 23 Gold
- 3 Silver
- 2 Bronze
History has never seen anyone like him.
His achievements forced me to study his work ethic & mindset.
Here's what I found: 1. Relentless training
Michael trained for 5-6 years without missing a single day.
No, he didn't take weekends off like you and me.
Is this mindset gifted?
NO.
There were days when he didn't want to wake up at all.
But still, he did...
That's what it takes to get 23 GOLDS.
Apr 20, 2024 • 13 tweets • 6 min read
This is Dr. Joe Dispenza
He was hit by a truck in a triathlon in 1986
It broke 6 vertebrae in his spine
But he healed himself with his mind without any surgery
Here're the lessons I picked up from him:
In 1986, Joe was participating in Triathlon in Palm Springs California.
But on an unfortunate intersection turn,
He was hit by a truck from behind at the speed of 55 miles an hour.
Mar 31, 2024 • 14 tweets • 4 min read
This is Bob Bowman.
He's the man behind the success of Michael Phelps.
Bob taught Michael a technique that made him break all world records.
Here's that technique:
Bob taught Michael a critical skill at a very young age called
Visualization.
In order to achieve something great in real life, you must first achieve it in your mind.
You have to create a mental picture before you manifest it in real life.