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May 4 18 tweets 4 min read
The El Dorado Report 2026: how much revenue independent hospitality operators are already generating but losing, every day, because they cannot see where the leak is.
Spoiler: it's a lot. 2-8% of annual revenue, depending on market. The headline: across Europe's five biggest tourism markets, independent operators are sitting on a recoverable revenue wedge of €6.5B to €26.1B.
Not new demand. Demand that already arrived but converted at lower rates than it should have. Image
Mar 26, 2024 11 tweets 2 min read
Here's our guide on how to do a full on marketing ad campaign with Midjourney - Midjourney now remembers faces:
thereach.ai/2024/03/12/mid…
Image Midjourney's new character consistency feature addresses the challenge of maintaining coherence across multiple AI-generated images, which has been a longstanding issue for marketers and creators in various creative projects.
Mar 26, 2024 16 tweets 2 min read
Check out our in-depth analysis on Google and the choices it has in the near future:
thereach.ai/2024/03/17/goo… Problem/Need Addressed:
Google faces two significant challenges in an AI-driven future: first, the need to adapt its business model to the changing landscape of AI-generated content, and second,
Mar 26, 2024 9 tweets 2 min read
Check out our last analysis on why the Knowledge Economy is turning into the Curating Economy
thereach.ai/2024/03/25/the…
Image Problem/Need Addressed:
The transition from the Knowledge Economy to the Curating Economy due to AI advancements raises concerns about job displacement and the need for individuals and organizations to adapt to the changing economic landscape.
Mar 18, 2024 10 tweets 2 min read
Check out our analysis into Google's dilemma in the AI battle. Google is faced with two choices, both of them bad. thereach.ai/2024/03/17/goo… Google faces two significant challenges in an AI-driven world: maintaining relevance amid changing technological landscapes and dealing with the proliferation of AI-generated content, which threatens traditional search engine models.
Feb 29, 2024 13 tweets 4 min read
We've done a comparison between @ideogram_ai and #midjourney. Check it out here: Ideogram 1.0 – 9 Tests To See How It Matches Midjourney @ideogram_ai Test 1 – Audrey Hepburn as Joker Image
Feb 26, 2024 21 tweets 4 min read
Here's what happened last week in AI, feels like there are two sides of the coin with each story that comes. Layoffs on one side, investment on the other. #layoffs #AI #news 💸 SoftBank founder Masayoshi Son is seeking up to $100 billion for a new chip venture to compete with Nvidia and supply AI semiconductors.
Feb 23, 2024 6 tweets 1 min read
Starting a new series today on how to write a book with the help with AI - from ChatGPT, Midjourney, Canva - writing, editing, publishing. thereach.ai/2024/02/20/how… Part 1: Decide on a niche. The importance of choosing a niche that suits your interests, skills, and audience.According to a survey by The New York Times, 81% of Americans want to write a book someday. But how many of them actually do it?
Feb 22, 2024 11 tweets 3 min read
News today: Google apologizes for Gemini AI image generation, job postings are slowly going down, Nvidia’s revenue keeps going up.

Here's what's going on in AI right now: Google apologizes after new Gemini AI refuses to show pictures, achievements of White people foxbusiness.com/media/google-a…
Feb 8, 2024 13 tweets 3 min read
STEM seems to be a "stranded asset", but AI will not only change future education trends but also labor mobility and movement as demand for skilled professional will go down. #stem #ai
thereach.ai/2024/02/08/for… 🌐 Exploring the influence of Generative AI in its first year—impacts on industries and cost-cutting possibilities. #AIInnovation #TechTrends Image