This was America's most hated company.

Their CEO openly insulted millions of customers.

Sales fell for 11 straight quarters. 220 stores closed. Profits crashed 77%.

Then ONE change made them Gen Z's favorite brand...

Here's the full story:
In the 2000s, Abercrombie's vision was crystal clear:

Create the most exclusive brand in fashion. Their CEO made it clear:

"We go after the cool kids. The attractive all-American kid with a lot of friends."

The downside of this approach?

Masayoshi Son was a dirt-poor illegal immigrant.

Then he:

• Lost $70B in 1 day — & made it all back
• Had 5% of Nvidia ($200B today)
• Made 3,000x on Alibaba

Now he's investing $500 BILLION in Sam Altman & Stargate.

Here's why Masa's betting everything on America🧵 First, let's talk about scale.

This isn't just another tech investment:

$500 BILLION is being invested in American AI infrastructure.

It's the largest AI infrastructure project in history.

But here's what makes this truly revolutionary:

This man can predict the future:

Masayoshi Son.

Early investor in TikTok, Alibaba, and Uber.

Now, he's investing $500 BILLION into America's future.

His vision for AI will transform every job in under 4 years 🧵 First, let's talk about scale.

This isn't just another tech investment:

$500 BILLION is being invested in American AI infrastructure.

It's the largest AI infrastructure project in history.

But here's what makes this truly revolutionary:

Mar-a-Lago in 1985:

A 126-room mansion nobody wanted.

Then, Donald Trump bought it for $7M.

It hemorrhaged money for years... Until Trump had a genius idea that transformed it into a $40M a year cash cow.

Here's the full story🧵 Mar-a-Lago wasn't just any property.

Built in the 1920s by cereal heiress Marjorie Merriweather Post, it was designated as a National Historic Landmark.

The name means "Sea to Lake" in Spanish - reflecting its unique location.

Here's where it gets interesting:

This is the "PayPal mafia":

The Silicon Valley network that's taking over the White House.

Elon Musk, Peter Thiel, David Sacks & Reid Hoffman are all members.

But it all started with a crazy "failed" project at Stanford University...

Here's the story that blew my mind🧵 Stanford, 1987.

Jesse Jackson had just led a 500-student march across campus. Progressive activism was at its peak.

But while everyone rushed to join the movement, a young philosophy student saw something different:

An opportunity to challenge groupthink...

Everyone thought Tesla's charging network was Elon's endgame.

They were wrong...

What's happening in Detroit right now makes Tesla look tiny.

It could revolutionize ALL transport forever.

Here's Elon's incredible master plan: First, let's talk about Tesla's charging dominance.

In 2024, they added 11,000 Superchargers to their network, bringing the total to over 65,000.

The network delivered 1.4 TWh of electricity worldwide in Q4 2024.

But something even more revolutionary is coming...

During COVID, Biden's government called Meta...

And DEMANDED removal of vaccine information.

Now Zuckerberg is fighting back with a radical plan for AI.

His solution? Something that could save humanity's future.

Here's what he said on JRE a few days ago: 🧵 The future of AI isn't just about technology.

It's about power.

And right now, we're at a critical turning point that will determine who controls humanity's most powerful tool.

But there's something crucial we need to understand:

This Indian billionaire gave away $25 billion in mobile services for FREE.

Everyone laughed...

But 6 months later, he'd CRUSHED 3 of his biggest competitors.

Now, he controls 40% of the market.

How Mukesh Ambani pulled off the most brutal market takeover in history🧵 India's telecom market in 2016 was a mess.

Data prices were among the highest in the world.

Call drops were frequent. Internet speeds were terrible.

Then Mukesh Ambani decided enough was enough...

Mark Zuckerberg just declared war on Apple.

In a shocking 3-hour conversation with Joe Rogan, he tore apart Apple's strategy:

"They haven't invented anything great in a while... they're just squeezing everyone."

Here's what Zuck had to say about Apple's strategy on JRE 🧵 First, some context:

Apple takes 30% of EVERY transaction that happens through their App Store.

Want to sell a $100 subscription? Apple takes $30.

But this isn't just about the money. There's a deeper strategy at play...

He tried to expose the dark truth about sugar.

So they tried to DESTROY him.

Then they launched a $50,000 review to try & blame fat instead.

Now, everyone thinks fat is bad for you...

Here's the real truth (& how you've been manipulated for DECADES): Let's go back to the 1960s.

Yudkin, a professor of nutrition at Queen Elizabeth College in London, noticed something alarming:

His research showed clear links between sugar consumption and serious health problems.

But that wasn't all:

In 2018, PUBG and Fortnite went to war.

PUBG sued Fortnite for stealing their game.

Today, Fortnite is worth $31.5B and PUBG lost the lawsuit.

The reason? They forgot the most important rule in business.

Here's the full story of gaming's greatest rivalry: 2017: Gaming was about to change forever.

PUBG had just revolutionized gaming with its battle royale format.

100 players. One map. Last person standing wins.

By December, they hit 20 million players. The future looked bright.

Then something unexpected happened...

In 2019, a comedian became Ukraine's president.

Everyone laughed when he promised to jail corrupt billionaires.

Then he arrested the oligarch who made him famous.

Now he's built Europe's most advanced anti-corruption system.

In his recent Lex pod, he explained how he did it🧵 First, context:

For years, corruption was woven into Ukraine's DNA.

Oligarchs controlled everything from TV stations to energy companies.

Politicians were bought. Judges were bribed. The system was rigged.

But then something unprecedented happened...

SpaceX just landed a $1.15 BILLION contract with NASA.

But while everyone's focused on rockets, Elon's quietly developing something else…

Something that could reach $30B in annual revenue by 2030...

And DESTROY legacy infrastructure.

Here's Elon's incredible master plan: The story starts with a simple truth:

2.6 billion people still lack access to reliable internet.

Traditional telecom companies won't help them - laying fiber optic cables to remote areas is too expensive.

But Elon saw an opportunity where others saw obstacles...

The most expensive 90 seconds in business history:

ONE joke video cost Gillette $8 BILLION in value.

It turned a failed comedian into a billion-dollar founder in 5 years.

It'll completely reimagine how you think about growing your business.

Here's the full story🧵 Michael Dubin was working dead-end jobs when he met Mark Levine at a party.

They bonded over their shared hatred of razor prices.

"$20+ for a pack of razors? There has to be a better way."

With just $35,000 in savings, they decided to take on the impossible:

In 1984, Nike was a failure in basketball.

Superstars all wore Adidas or Converse (who controlled 85% of the basketball shoe market).

Then Adidas made a crucial $19 BILLION mistake that gave Nike the basketball crown.

Here's the full story: The 1970s belonged to Adidas & Converse.

Every major star wore one of the two:

• Larry Bird, Magic Johnson, and Julius Erving all wore Converse
• Kareem Abdul-Jabbar had Adidas' first signature shoe
• Bill Walton dominated in Adidas' Top Ten High

Nike?

In 2003, Lego were just months from bankruptcy.

Their sales were plummeting & they were $800 Million in debt.

Until they made ONE decision that would transform Lego into a $13 Billion empire...

Here's the full story: 2003: LEGO was burning.

$800 million in debt. Sales plummeting 30% year-on-year.

The CEO's words were chilling:

"We are on a burning platform, losing money with a real risk of default which could lead to a break-up of the company."

How did it get so bad?

This guy's hangover made him $250 Million.

Despite 30 years as an A-list actor...

He made more money in ONE DAY from tequila than he did in his entire acting career.

It's the most incredible story. Here's how he did it: Everyone thinks Clooney's wealth came from acting.

But his biggest success started with a hangover problem.

2013: Clooney & his friend Rande Gerber were building houses in Mexico.

After too many headache-inducing tequilas, they had an idea:

You're looking at one of the youngest self-made billionaires ever.

While Nike, Adidas & Reebok spent millions on outdated marketing...

He built a $1.4 Billion empire using methods they wouldn't dream of.

The Gymshark blueprint to blowing up any business is unmissable🧵 Picture this: Birmingham, 2012.

A 19-year-old college student is delivering pizzas for $8/hour, dreaming of something bigger.

Between deliveries, he's glued to YouTube, watching fitness videos and coding basic workout apps in his spare time.

That teenager?

Sam Altman just gave his most revealing interview yet.

He exposed:

• Everything about his feud with Elon Musk
• The threat of Chinese AI dominance
• The countdown to superintelligence

8 mind-blowing insights from the interview I can't stop thinking about 🧵 1. In 2015, Musk was OpenAI's biggest supporter, pledging $1B.

But here's the twist: Musk himself wanted OpenAI to be for-profit.

He even proposed merging it with Tesla.

The board's rejection sparked tech's biggest rivalry...

This is the story of how BlackBerry lost $77B in market value.

They dismissed the iPhone as a "toy."

Then they made one catastrophic decision that destroyed their empire.

The shocking truth behind BlackBerry's fall from grace: 🧵 Let's go back to 2007.

BlackBerry was unstoppable. They owned 50% of the US smartphone market and 20% globally.

Their subscriber base hit 8 million users, with over 1 million new subscribers
in a single quarter...

This tech feature has crippled your brain.

It uses the same dark psychology as slot machines.

And Big Tech makes billions by getting you addicted to it.

You're even falling prey to it right now...

Here's how "digital cocaine" hijacks your brain every 19 seconds: In 2006, Aza Raskin created infinite scroll to improve user experience.

His goal was simple: eliminate the need to click "next page" when browsing.

But what started as a usability feature transformed into something far more sinister: