I worked on an early, very different iteration of the @unity pricing changes ~1 yr ago

My thoughts:
1. Unity strategically had no choice but to make changes
2. Devs are upset, but it isn't quite as bad as it seems
3. Unity's comms & implementation wasn't great

More below 👇 If you missed it, Unity announced a massive change to its business model/customer pricing where in addition to the SaaS-based seat licensing they will also start charging a "Runtime Fee" based on per game install

Just saw #AvatarTheWayOfWater ! A visual spectacle and technical marvel

Through working on @unity's acquisition of @wetadigital, I got to see the tools in action responsible for bringing this story to life and meet the PhD's behind them

How Pandora made it to our screens👇 1/ People always ask why Avatar 2 took so long to produce: It took over a decade of R&D for the tech to be up to Cameron's standards to depict Way of Water

Weta Digital (Cameron's go-to VFX / innovation partner) has long been lauded for pushing the bleeding edge of 3D graphics

Big-budget games & movies from God of War to Avatar are brought to life by armies of 3D artists

Today: these artists are technical wizards yielding complex tools🧙‍♀️

Future: creativity will be unleashed at the speed of thought👩‍🎨

How Generative AI will transform 3D artist job's👇 Games sit at the bleeding edge of technology x art. To design and produce a game of beauty requires a unique blend of left brain (logic; reasoning) and right brain (creativity; imaginative) juices

https://twitter.com/CixLiv/status/1601389526735519746?s=20&t=drton398eICNpH3lNs-MTw