Tom Morton 🇺🇦🇮🇱 Profile picture
Strategist and advisor, helping build bigger futures for brands. Former CSO @rga. Posts on media, new economy, marketing, design, culture, politics. Some puns.
Jan 16, 2019 12 tweets 3 min read
So many hot takes flying around about the new Gillette campaign. Let’s look at the data that might have influenced P&G’s choice to talk about #TheBestMenCanBe / inevitable thread... First up, Gillette faces some existential challenges. 42% of British men have facial hair (YouGov, 2016.)