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Tom Morton 🇺🇦🇮🇱 Profile picture
Tom Morton 🇺🇦🇮🇱
@tommorton
Strategist and advisor, helping build bigger futures for brands. Former CSO @rga. Posts on media, new economy, marketing, design, culture, politics. Some puns.
Michael Litman Profile picture 1 subscribed
Jan 16, 2019 • 12 tweets • 3 min read
So many hot takes flying around about the new Gillette campaign. Let’s look at the data that might have influenced P&G’s choice to talk about #TheBestMenCanBe / inevitable thread... First up, Gillette faces some existential challenges. 42% of British men have facial hair (YouGov, 2016.)