Tommaso Borghesi Profile picture
Solopreneur | Building brands for the world's most incredible founders on X and LinkedIn | 250M views generated for 10+ clients
Jul 29 17 tweets 7 min read
The most savage revenge story in business

In 1963, a tractor maker complained to Ferrari about their engine

Enzo Ferrari laughed in his face & called him a "farmer"

So he built a supercar to beat Ferrari at his own game

Here’s the incredible story of how Lamborghini was born: Image
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Ferruccio wasn't just any farmer.

He was an engineer who built Italy's biggest tractor company after WWII.

His trick? Engines that started on gas, then switched to cheaper diesel.

By the 1960s, he was rich & obsessed with fast cars.

But one kept giving him problems... Image
Jul 23 17 tweets 7 min read
BREAKING:

Jeffrey Epstein's partner could break 17 years of silence.

The DOJ just announced their first-ever meeting with Ghislaine Maxwell.

Her lawyer says she's "ready to testify truthfully"...

Here's everything you need to know: Image
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First, let's take a step back:

In 2008, instead of federal charges for sex trafficking, US Attorney Alex Acosta cuts Epstein a crazy deal:

• 13 months in county jail
• 12 hours daily "work release"
• Private security behind bars

But this joke sentence has even more perks:
Jul 21 17 tweets 6 min read
The US just lifted a chip ban that was supposed to last years.

In April, the Trump administration restricted AI chip exports to China.

But an $18 billion play by China made restrictions pointless.

Here's why Trump just admitted defeat (& what this means for the future of AI): Image
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It all started with DeepSeek.

This Chinese startup built AI models that rivaled OpenAI's ChatGPT.

The catch? They did it using Nvidia chips that were supposed to be "restricted."

When US officials saw this, they realized something dangerous... Image
Jul 17 14 tweets 5 min read
In 2019, Kylie Jenner pulled off the biggest business bluff in history.

She fooled Forbes into crowning her the youngest "self-made" billionaire.

The hype drove millions in brand deals.

Until Forbes exposed the fake numbers.

Here's how she did it: 🧵 Image 2016: Kylie launches 'Kylie Cosmetics' with $29 lip kits.

Her first 15k units sell out in less than a minute.

So the Jenners start a campaign to get a Forbes cover for Kylie.

Because they knew Forbes coverage = instant credibility.

But there's a problem... Image
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Jul 15 18 tweets 6 min read
Trump's mentor was one of the most dangerous men in US history.

He made millions defending mafia bosses and hunting down communists.

For 13 years, he taught Trump everything about power and manipulation.

Here's the dark story of how Roy Cohn created the Trump we know today: 🧵 Image In the 1950s, Roy was chief counsel to Senator Joe McCarthy.

He was leading secret investigations on communists and homosexuals – his aggressive interrogations were shown live on TV.

They spread fear and ruined many careers.

But that was just the beginning...
Jul 11 15 tweets 6 min read
Bill Gates knows something we don’t

In 2022, he quietly became the largest private farmland owner in the US––with 275,000+ acres

He says it’s for “sustainable farming”

But his real plan is much darker & way more profitable

Here’s what he's actually doing with all that land:🧵 Image
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It all started with the big US vs Microsoft case in 2001.

The government said Microsoft was illegally keeping a monopoly by stopping users from removing their software.

The trial showed Microsoft's secret strategy: Embrace, Extend, Extinguish.

Here's how it works:
Jul 1 16 tweets 6 min read
A German startup just made 20 humans immortal.

They froze their bodies at -385°F using cryopreservation technology.

Now, 800 people are signing up to skip death and wake up in 2125.

Here's how it works: Image The company is Tomorrow[.]Bio.

A German cryonics startup that promises to freeze you after death and bring you back to life.

For the cost of a sports car: $200,000.

So far they've preserved around 3 humans. But here's the reality... Image
Jun 12 16 tweets 7 min read
This angry emoji cost Facebook $70 billion in market value.

It got presented as a fun way to express emotions.

But it was secretly programmed to boost hate speech and toxic content.

Internal documents show it spread 2020 election conspiracy theories.

Here’s the full story: 🧵 Image
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February 2016: Facebook launches emoji reactions.

After years of users begging for a dislike button, Zuck gave them 5 alternatives: Love, Haha, Wow, Sad, and Angry.

The feature took 2 years to develop and cost millions.

But the real cost would come later...
Jun 2 15 tweets 5 min read
This guy is Wall Street’s biggest threat.

He built an investing app that makes you copy the exact trades of millionaire politicians.

Nancy Pelosi's portfolio already has 13,000+ copiers.

Here’s how Steven Wang is turning an $84 trillion industry on its head: Image
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Wall Street has always operated like an exclusive club.

• High advisor fees
• Complex trading platforms
• Financial jargon most can't understand

This changed in 2023 when a college dropout decided to disrupt the industry... Image
May 15 15 tweets 7 min read
Everyone thinks Tesla makes money by selling electric cars.

But they’re wrong...

In 2024, they made $2.76 billion from something else.

How? Through a legal loophole they've been using for YEARS.

Here’s what it is: Image
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Quick context:

Every car company needs to meet emissions rules.
If they don't, they pay huge fines—we're talking millions of dollars.

But Tesla doesn't just avoid these fines.
They use a clever loophole to turn these rules into profit.

Here's how:
May 12 15 tweets 5 min read
This is Alex Hormozi.

He went from broke gym owner to $200 MILLION/year.

Now, 7-figure founders pay tens of thousands to copy his strategies.

Here are his 11 persuasion tricks to sell anything to anyone:

(this is 200x more valuable than any master's in marketing) Image 1. Grab readers by the throat

Your hook is the most important part of your content.

Most readers only see that and nothing else.

→ Write one that looks different
→ Make them curious
May 8 17 tweets 7 min read
This is crazy.

Jeff Bezos sold over $8.5 BILLION worth of Amazon stock in 2024.

Not for retirement.

But to secretly fund a private space race against Elon Musk.

Here’s why he’s betting everything on leaving Earth (and what this means for the rest of us): Image
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Bezos just filed to sell another $4.75 billion in Amazon shares by May 2026.

That's on top of:

• $8.5 billion sold in February 2024
• $5 billion in July 2024

The reason behind selling so many shares?
Feb 19 15 tweets 3 min read
I just spent 2 hours analyzing a prospect's content.

• He's a web3 founder
• Posting consistently on X
• Looking to grow his email list

Here are 3 opportunities I found to take their personal brand to the next level: Image 1. Going Full Organic

This prospect is using paid RTs for most of his threads.

Many people do. Even though it's (technically) against the guidelines.

Here's why I don't recommend using them:
Feb 12 13 tweets 3 min read
Harsh truth:

Comments are the most UNDERRATED content on social media.

And most ghostwriters treat them as an extra service to charge higher prices.

Here's why I don't do commenting for any of my clients (it's not laziness): 🧵 1. Authenticity & Expertise

Comments play a big role in making your content feel real.

For example: If I reply for my client, I'll do it based on my understanding of their industry and business.

But do I have the same amount of context as them?
Feb 5 12 tweets 3 min read
I’ve been on 50+ calls with founders from different industries.

Each one taught me something new.

Here are 8 tips to deliver the most value and keep clients happy: Image 1. Make friends with them

People want to work with friends.

I've found this to be especially true when it comes to remote work.

Engage in small talk before diving in (if they have time) and bring good energy.

No one wants to talk business with a depressed version of yourself.
Jan 22 14 tweets 4 min read
This is Gary Vee.

He predicted social media in 2006 & the creator economy in 2009.

Now, he's traveling the world to beg founders do ONE thing:

Create organic content or watch their business die.

His 5 shocking predictions on the future of marketing (& why you should care): Image 1. Follower count will die

Social media has completely changed in the last 3 years.

Algorithms now favor individual content performance over follower counts. One post can hit 2M views, the next 5K. And this trend will keep growing.

Here's why this changes everything:
Jan 15 12 tweets 3 min read
I'm 22.

I’m obsessed with making money online.

So, I spent 100+ hours studying how @dickiebush and @Nicolascole77 turn daily posts into multi-million dollar empires.

Here’s what I learned about writing content that sells: 🧵 Image
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1. Don’t Reinvent The Wheel

If something's working double down on it:

• Repurpose high-performing posts
• Draw ideas from existing content
• Use proven hook structures

Limiting unknown variables increases your chances of success. Just like in business.
Jan 13 13 tweets 2 min read
The biggest mistake you can make as a founder in 2025:

Ignoring social media.

5 reasons why staying out of the game can cost you MILLIONS in missed revenue: 1. People Buy From People

When you buy a Tesla, you're not just buying a car.

You're buying into Elon's vision.

The same goes for your business: