Tope Olofin Profile picture
Content Marketer and Sales Strategist | FREE Sales Course https://t.co/IiOWASG6vl | I write about Marketing and Sales on https://t.co/KGUQHzsFPp
Dec 21, 2020 11 tweets 5 min read
How I Used Phone Calls and WhatsApp To Close Sale and Increase Profit In my Skin Care Business

In July 2017, I thought I had it all figured out.
I was going to build a successful business and retire to Cape Coast, Ghana.

I believed I had everything covered. I built a website to showcase my products and process the orders received.
I played around with Instagram and Facebook ads to get more people to view my products and possibly make orders.

And yes, I was also running my content structure on Facebook, Instagram and Twitter.
Jul 4, 2020 11 tweets 2 min read
How to Get People to Buy & Buy MORE from You

Are you guilty of this? 👇🏾

Moving on to the next sale immediately you close one, with little or no care what happens after to the buyer?

In my years of marketing & sales, I a lot of sales & repeat buys never happened because... Most marketing plans & sales techniques do the most to form a strong business bond with the customer & then, LEAVE IT AT THAT.

However businesses raking in the big cash know the human bond is by far the strongest. They focus on making the human bond before the business one.
Jul 2, 2020 7 tweets 2 min read
HOW TO IDENTIFY YOUR TARGET AUDIENCE

This appears to be one of the most difficult questions business owners are faced with

Often times it sounds like some abracadabra shii

But let’s do a thread on it shall we? We shall begin with the end in mind.

1. What is the product/service you’re selling?

Food, clothes, digital marketing services, real estate?

2. Who or what does the PERFECT customer looks like to you

Boss, you need to like, literally take a pen and paper and write...
Jul 2, 2020 7 tweets 2 min read
How to Identify & Understand People You Want To Sell To

To sell, persuade or motivate anyone, you must understand that person. “The goal is understanding”

When you understand them, crafting a marketing message or creating content that connects with them will be a lot easier Getting their demographics is the first piece to the puzzle. Identifying them

It is a pretty straight forward process

Demographics include
-What is his/her possible income level?
-What is his/her occupation?
-What type of house does he/she live in?
-What area do they live at?
Jun 28, 2020 5 tweets 2 min read
How to Use Phone Calls to Increase Sales in Any Business

In 2019, I used telephone calls to close most of the orders I received from paid ads.

This is because getting orders doesn’t mean the sale is a done deal. Many will give wrong information
Many will refuse the package
Many are just “testing” to see if you’re legit 🙄

To avoid wasting money on logistics because of an unfulfilled order, you MUST confirm every order.

In my experience, telephone marketing gives one of the fastest...
Jun 27, 2020 6 tweets 2 min read
How to use Letters to Sell Anything

My first attempt at writing letters to sell Social Media Management was a campaign I predicted would fail. I scheduled 3 appointments 4 days after I started the campaign.

From that experience, I realized... Letters are an overlooked, but highly effective marketing method because it allows you express true feelings & emotions through written words.

With the right choice of words, you can reach a special place in the mind of the reader

Does this means anyone write letters that sell?
Jun 24, 2020 8 tweets 2 min read
PUT A FINGER DOWN, Marketing Edition

Put a finger down if you started a business because you were passionate about it.

Put a finger down if you went into it just to make money.

Put a finger down if you started because you wanted to solve a problem. Put a finger down if you’ve tried Facebook, Instagram, Twitter, YouTube, Google, Print, Radio, Television or Billboard ads.

Put a finger down if you’ve never made any sale online.

Put a finger down if you’ve never made any sale offline.
Jun 22, 2020 10 tweets 2 min read
How to use stories to sell ANYTHING

The best lesson I ever learnt about selling was when I first told twitter & Instagram that my mallam was in love with me

But before I tell you if it is Abdullahi or Hussein (my very first mallam) I’m referring to, here is an ugly truth... Most business owners expect everyone to be as excited as they are about their products/services because, they believe the benefits it provides is adequate enough to create a connection with their audience

This makes them expect to sell out or at least sell A LOT
Mar 24, 2020 13 tweets 4 min read
Anyone interested in knowing a simple strategy that can get you immediate sales in your business even if you just started 5 minutes ago?

I’ll have it out by 8:00 pm tonight.
Set your reminders 😁 It’s 8:05 PM, that means it time for the thread...

A Simple strategy that can get you immediate sales even if you just started your business 5 minutes ago.

Getting those first few sales can be very challenging when you’re just starting out.

There is...
Mar 3, 2020 16 tweets 4 min read
How can my business generate sales online often? Nothing I do works anymore!

This was the most asked question I got after my lecture at @SMEbyTechpoint event, hosted by @techpointdotng.

The other was ‘how do I convert traffic to contact information and sales?’

A THREAD? Yup! Generating consistent sales online, requires 3 important components to be present. They are;

Traffic
The offer and
Content.

Are you showcasing your offer in places where people gather in large numbers?

Social media, gossip blogs, TV, Radio are some of such places
Feb 18, 2020 37 tweets 7 min read
Sell anything on Social Media? Then you understand how hard it can be creating content that attracts potential clients who are ready to become PAYING customers

Learn how to Easily Implement the 2020 Social Media Content Calendar That'll Generate Sales In any Business

A THREAD Let’s begin.

If we were to breakdown the entire year in terms of number of weeks, there are 52 weeks in a year. What this means is that there are…

52 Mondays
52 Tuesdays
53 Wednesdays
53 Thursdays
52 Fridays
52 Saturdays and
53 Sundays in 2020
Feb 11, 2020 53 tweets 14 min read
How to Use Giveaways To Kickstart Sales In Any Business.

Giveaways tend to leave a bitter taste in the mouths of business owners because often times, there is no clear cut goal of what the outcome ought to be.

There are 2 major goals of any giveaway: - Engagement, and
- Sales

A carefully orchestrated giveaway should give any business both; once they answer the following questions.

- Who needs to see this?
- What do they know about me (brand or company)?
- What do they think of me?
Feb 4, 2020 29 tweets 8 min read
Case study: How I sold 107 products on Instagram within a 24 hour period. FYI, I didn’t spend one naira on ads

I simply used a content plan. I made sure to have one Instagram post up, every day for 9 months before attempting to sell anything. I’ll rephrase that. I posted a piece of content everyday, for almost 9 months before arriving at the right product to promote to the audience I had built!

In actual fact, for the entire 8 months, I generated just 196 pieces of content.
Jan 28, 2020 9 tweets 2 min read
3 Reasons Why You’re Making ZERO Sales On Facebook, Instagram and Twitter

1. Your content (posts and tweets) has no structure
2. You’re either asking for the sale too often or you don’t know how to ask for it
3. You’re not selling to your prospective client’s subconscious mind. Let’s face it, sales pitches and scripts are just one piece to the puzzle. If you do it while ignoring what your daily post or tweets project about your business it will affect sales.

So let’s talk content structure and how to use it to sell.