Thread. Please read if you have an #infant at home.
So this is a well-kept and potentially deadly secret about an industry that is growing exponentially and has spawned sexy, venture-funded #startups. The industry is #sleep. And the product is the #mattress. #parenting 1/n
Recently, we went #mattress shopping. After many trials (choosing a mattress is crazy stressful!) zeroed in on and placed an order at a prominent brand's store. It was a beautiful #memoryfoam mattress. I was drooling thinking of all the glorious #sleep I'd soon be getting. 2/n
I have had horrible body ache for years now thanks to our old #mattress that was handmade in Mumbai. I was so excited about buying this amazing new mattress that I did what anyone in my place would: obsessively Google memory-foam mattresses. 3/n