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Mar 25, 2021 4 tweets 2 min read
Master of the Universe was dominating the toy market in the 80s, so Mattel decided to try and capitalize on the success by dropping a line specifically targeted towards girls. (1/4) (2/4) Mattel already showed success marketing toys to young girls with their flagship Barbie line, so it was a no-brainer idea that they quickly turned into a reality with the Princess of Power line, which debuted in 1985. The line was somewhat successful, leading to