'Good company can come in the way of building a great company', said a 2nd time SaaS founder to me. What does that mean? Are you going to be a $5m or $50-100-150m revenue business?👇 Say you start selling $5k accounts. You just need 50 customers to get to $250k revenue scale. Pure online, self serve, it's so easy to run out of a garage! Where do you go now?

1/ For b2c transaction/mktplace businesses, founders need to understand that $100 order value x 1times/yr is not equal to $10 order value x 10 times/yr. Here’s why. 2/ Large ticket purchases are usually more ‘considered’. Consumers like to wait and think a lot more before large purchases. E.g. if you’re buying a car, you’d want to see it, test drive it. Vs ordering food.