‘Vorsprung durch Technik’ - The story of one of the best judgment calls in advertising history.
1) Towards the end of the 1970s, Audi was nowhere near as relevant as today. It was only known by some as an obscure sub-brand of Volkswagen. This reality would change over the next decade in part because of advertising.
2) The Audi Quattro, launched in 1980, was the turning point. It’s four-wheel drive system was a dramatic innovation and made it possible for Audi to be in the same conversation as the other luxury performance car brands.
A HUGE thread of Bill Bernbach’s incredible advertising wisdom.
Bill Bernbach is the father of modern advertising. Much of the current structure of the ad industry and the values we try to instill in our work were greatly influenced by him. Most of us wouldn’t be here if not for Bernbach.
1) “I warn you against believing that advertising is a science.”
How a delayed flight helped inspire one of the most popular advertising campaigns ever. A thread.
1) In 1971, Bill Backer was a Creative Director at McCann-Erickson working on the Coca-Cola account. He was on route to London to meet with the account’s music director Billy Davis. The two were to come up with a jingle for a Coke radio ad.
2) Backer got stranded in Shannon, Ireland, after his plane was forced to land due to a blanket of fog over London.
Phyllis Robinson helped start the Creative Revolution as part of the founding team at Doyle Dane Bernbach (DDB).
This is a thread about the story of her incredible creative mind. 🧵
1) “She helped to make it possible for Doyle Dane Bernbach to have courage of it’s convictions, to know the difference between good creative work and mere creative acrobatics” said Bill Bernbach about Phyllis.
2) Robinson was born in New York in 1921, and graduated with a Bachelor of Arts degree from Barnard College in 1942 studying sociology. She landed her first job in advertising at Bresnick & Solomont in 1946.
Lee Clow is the ad legend behind the most incredible adverts Apple ever created, like ‘1984’ and ‘Think Different’. This is a thread with 20 of his most interesting thoughts on advertising and creative excellence.
1) "The job isn't to just do ads. The job is to find the soul of a brand, work a creative story and find rich, interesting ways to create it in the world. That means everything is media. Everything is an ad. The word 'advertising' makes it smaller than ambition."
2) "Shocking is easy. Shockingly brilliant, a bit more challenging."
“Ogilvy on Advertising” is one of the most influential advertising books ever. Below is a thread with 20 of the most interesting ideas from the book.
The book was first published in 1983. Ogilvy was already a legend in the industry and had already retired from his role as chairman of Ogilvy & Mather. The book captures most of the wisdom he used during his career to produce exceptional adverts.
1) "I don't regard advertising as art, but as a medium of information. When I write an ad, I don’t want you to find it creative. I want you to buy the product. When Aeschines spoke, they said ‘How well he speaks’. When Demosthenes spoke, they said, ‘Let us march against Philip’."
Mary Wells Lawrence changed advertising forever. This is a thread about her story and how she became an ad industry legend in the 1960s.
1) Some say that Mary (92) was the real-life Peggy Olsen from Mad Men; a brilliant copywriter and a vocal copy chief. Mary was much more than that. She revolutionised the advertising industry and opened one of the trendiest agencies of the 60s/70s.
2) "The best advertising should make you nervous about what you're not buying." Mary Wells Lawrence
David Abbott was one of the best copywriters the ad industry ever had. Here are 20 of his most interesting thoughts on advertising and on what it takes to create great work. (A thread)
1) "I spend a lot of time fact-finding and I don’t start writing until I have too much to say. I don’t believe you can write fluent copy if you have to interrupt yourself with research. Dig first, then write."
2) "Directness has its place in advertising but so do subtlety and obliqueness. Things you can’t say literally can often be said laterally."