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I write about the best work and people in advertising.
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19 May
** THREAD **

How Droga5 started the era of viral advertising with one can of spray paint.
1) “We try to do work that can be spread around the internet, that creates movements as opposed to being disposable and disappearing the minute the media budget runs out.” David Droga
2) In 2003, David Droga got his dream job. He was appointed Publicis’ Worldwide Chief Creative Officer, leading all the network’s creative work. However, it rapidly became a nightmare.
Read 21 tweets
4 May
It’s rare for an advertising campaign to both entertain and be focused on the product’s price.

In 1997, VW UK wanted a results-driven campaign about affordability in the witty style of the most traditional Volkswagen advertising.

Described as a “brief from hell” by the client, the ads were to hero the car's price within the idea.

“Lamp Post” was the most famous ad of the “Surprisingly Ordinary Prices” campaign.

All of the films had an understated and witty tone, which made for entertaining adverts.
The campaign was launched in 1997 with three TV executions, including “Hiccups”, and ran until 2000.

If you remove the product’s price, the message the client wanted to convey, the adverts don’t make sense. A true testament of a campaign that was both art and commerce.
Read 6 tweets
28 Mar
Barbara Nokes is a British advertising legend. The work she created in the 1980s changed the course of incredibly famous brands and of the advertising industry.

This is a thread about her brilliant career.
1) “Gather your facts and get under the skin of your target. Talk to them in their language.” Barbara Nokes
2) Barbara’s creative career started in a day where all copywriters were out with the flu. The traffic manager asked Nokes, an agency secretary back then, if she could write an ad.

She said yes.
Read 22 tweets
19 Feb
** THREAD **

The 25 best British print ads of 1982.
1) Agency: AMV
Client: Volvo
2) Agency: Lowe & Howard-Spink
Client: Parker
Read 28 tweets
5 Feb
** THREAD **

The story of Apple’s “1984”, the most influential Super Bowl commercial of all time.
1) "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'"

That’s the line that signed off Apple’s groundbreaking “1984” Super Bowl ad, which left the audience overwhelmed with its visuals and message.
2) "1984" aired during the 18th Super Bowl, on Jan 22nd, 1984, when the Los Angeles Raiders defeated the Washington Redskins 38-9.

The advert successfully put the Apple brand in the minds of the mainstream American audience.
Read 30 tweets
27 Jan

‘Vorsprung durch Technik’ - The story of one of the best judgment calls in advertising history.
1) Towards the end of the 1970s, Audi was nowhere near as relevant as today. It was only known by some as an obscure sub-brand of Volkswagen. This reality would change over the next decade in part because of advertising.
2) The Audi Quattro, launched in 1980, was the turning point. It’s four-wheel drive system was a dramatic innovation and made it possible for Audi to be in the same conversation as the other luxury performance car brands.
Read 28 tweets
30 Dec 20
A meta thread with all of threads I've done so far on influential work and people in advertising history. 👇👇👇
1) A thread with beautiful ads from the 1993 D&AD advertising annual.
2) A thread with highlights of the seminal 'Ogilvy in Advertising' book.
Read 14 tweets
23 Dec 20
A HUGE thread of Bill Bernbach’s incredible advertising wisdom.
Bill Bernbach is the father of modern advertising. Much of the current structure of the ad industry and the values we try to instill in our work were greatly influenced by him. Most of us wouldn’t be here if not for Bernbach.
1) “I warn you against believing that advertising is a science.”
Read 52 tweets
2 Dec 20
How a delayed flight helped inspire one of the most popular advertising campaigns ever. A thread.
1) In 1971, Bill Backer was a Creative Director at McCann-Erickson working on the Coca-Cola account. He was on route to London to meet with the account’s music director Billy Davis. The two were to come up with a jingle for a Coke radio ad.
2) Backer got stranded in Shannon, Ireland, after his plane was forced to land due to a blanket of fog over London.
Read 25 tweets
27 Nov 20
Phyllis Robinson helped start the Creative Revolution as part of the founding team at Doyle Dane Bernbach (DDB).

This is a thread about the story of her incredible creative mind. 🧵 Image
1) “She helped to make it possible for Doyle Dane Bernbach to have courage of it’s convictions, to know the difference between good creative work and mere creative acrobatics” said Bill Bernbach about Phyllis.
2) Robinson was born in New York in 1921, and graduated with a Bachelor of Arts degree from Barnard College in 1942 studying sociology. She landed her first job in advertising at Bresnick & Solomont in 1946.
Read 28 tweets
20 Nov 20
Lee Clow is the ad legend behind the most incredible adverts Apple ever created, like ‘1984’ and ‘Think Different’. This is a thread with 20 of his most interesting thoughts on advertising and creative excellence.
1) "The job isn't to just do ads. The job is to find the soul of a brand, work a creative story and find rich, interesting ways to create it in the world. That means everything is media. Everything is an ad. The word 'advertising' makes it smaller than ambition."
2) "Shocking is easy. Shockingly brilliant, a bit more challenging."
Read 25 tweets
4 Nov 20
I did the amazing Goodby & Silverstein advertising Masterclass so you don’t have to. Here’s a thread with 15 of the most interesting insights from the class.
Jeff Goodby and Rich Silverstein are advertising icons. They founded @GSP in 1983 and since then have created groundbreaking advertising campaigns for Nike, Polaroid, Budweiser and many other brands.
1) The insight that generated the famous 'Got Milk?' campaign evolved from the traditional “Milk is good for you” to “How horrible is when you run of milk?”.

The thinking was that the only time you notice the product is when you run out of it.

The first ad was made in 1993.
Read 17 tweets
27 Oct 20
A brief tour of what happened in the advertising industry in the 60s. A thread.
Read 18 tweets
15 Oct 20
“Ogilvy on Advertising” is one of the most influential advertising books ever. Below is a thread with 20 of the most interesting ideas from the book.
The book was first published in 1983. Ogilvy was already a legend in the industry and had already retired from his role as chairman of Ogilvy & Mather. The book captures most of the wisdom he used during his career to produce exceptional adverts.
1) "I don't regard advertising as art, but as a medium of information. When I write an ad, I don’t want you to find it creative. I want you to buy the product. When Aeschines spoke, they said ‘How well he speaks’. When Demosthenes spoke, they said, ‘Let us march against Philip’."
Read 23 tweets
2 Oct 20
Mary Wells Lawrence changed advertising forever. This is a thread about her story and how she became an ad industry legend in the 1960s.
1) Some say that Mary (92) was the real-life Peggy Olsen from Mad Men; a brilliant copywriter and a vocal copy chief. Mary was much more than that. She revolutionised the advertising industry and opened one of the trendiest agencies of the 60s/70s.
2) "The best advertising should make you nervous about what you're not buying." Mary Wells Lawrence
Read 23 tweets
23 Sep 20
David Abbott was one of the best copywriters the ad industry ever had. Here are 20 of his most interesting thoughts on advertising and on what it takes to create great work. (A thread)
1) "I spend a lot of time fact-finding and I don’t start writing until I have too much to say. I don’t believe you can write fluent copy if you have to interrupt yourself with research. Dig first, then write."
2) "Directness has its place in advertising but so do subtlety and obliqueness. Things you can’t say literally can often be said laterally."
Read 23 tweets
11 Sep 20
Here's a thread with my 15 favorite print ads from the 1993 D&AD Annual.
"Levi's 505 Jeans. The more you wash them, the better they get"

Client: Levi's
Agency: BBH London
"Levi's 505 Jeans. Torture them"

Client: Levi's
Agency: BBH London
Read 17 tweets
14 Jul 20
20 adverts that made the “Axe/Lynx Effect” famous. A thread.
The values are clearly outdated, however it’s undeniable that the “Lynx Effect” was a powerful long term comms platform for Axe/Lynx in the 90s & 2000s
(Lowe Brussels/2003) Image
The “Axe/Lynx Effect” was born when Unilever realised that the brand's men's body spray had lost their appeal. In 1995, a decision was made to move the account to BBH London.
(BBH London/1999) Image
Read 22 tweets