👨🏻‍💻 Are users irrational? Research shows that they make decisions based on a set of predictable subconscious patterns.

[read the thread for Part 2 👇] In Part 1 (link below), we talked about the heuristics behind how users make decisions.

But how does knowing about heuristics change what we do as designers?

Here are a few ways we can tailor our digital experiences to what we’ve learned...

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https://twitter.com/learn_uxd/status/1320689546535862281

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The ability to create and think in user flows is one of the most important skills in a UX designer's toolkit.

Let's look at how (and why) to build user flows (thread 👇) 1) What's a user flow?

The short definition is:

💥A series of steps a user takes to achieve a meaningful goal. It shows the path a user takes through the product as they complete a specific task.

Navigation menus are one of the most-viewed and most-clicked-on pieces of interface.

Let’s look at some principles of nav design that will help our users have a better experience. 1) Placement matters

The web has developed a clear pattern for where navigation goes (very top, left side, or in the footer).

When menus are placed outside of these areas, it feels awkward, confusing, and hard to find.

Good microcopy is one of the fastest ways to improve an interface.

Try doing an audit on your UI with these tips to see how it stands up. 👇 1) Use personal pronouns

Address the reader instead of just talking out loud. Use the word you. People pay more attention when you talk directly to them.