"You have exactly ONE second to hook someone."

Jenny Hoyos turned this insight into 2.2 BILLION views on YouTube Shorts.

But most creators still get it wrong.

Here's the formula she revealed for the first time:🧵 Jenny's 3-step formula for hooks that keep viewers watching:

1. Visual shock factor in the first frame
2. Clear setup of what the content will be
3. Promise of a specific payoff by the end

Most creators only do 1 of these. That's why they fail.

He created one of YouTube's fastest-growing channels of all time.

But the idea he thought was "bad" became his biggest success.

Here's how Beluga accidentally stumbled upon YouTube gold: 🧵 1/ A few years ago, @BradenBoyko started Beluga, known for its viral Discord conversation videos.

The format seemed obvious in hindsight.

But the truth behind its creation will shock you...

Want better retention on your YouTube videos?

Here's a secret most creators miss: Rhythm.

I've analyzed 1000+ viral videos, and sentence variety is KEY.

Let me break down exactly how to write scripts that FLOW: 🧵 Most YouTubers write like this:
Same length sentences.
Same boring structure.
Same predictable rhythm.

Your viewers' brains HATE this.

They'll click away without even knowing why.

I've met 100+ creators who quit their 9-5.

The average time? 18 months of consistent uploads.

Here's the raw truth about making YouTube your full-time income:

1. Niches that pay
2. Timeline to expect
3. Income breakdown

A thread... 🧵 1/7 Profitable niches that actually work:
• Tech reviews: $21-40 CPM
• Finance/investing: $15-35 CPM
• Business/entrepreneurship: $12-30 CPM
• Personal development: $10-25 CPM

Notice a pattern? High-value audience = higher income.

Don't chase trends. Chase purchasing power.

🚨BREAKING🚨

YouTube just extended Shorts to 3 minutes!

Here's everything creators need to know about this massive update: 📏 Starting October 15th, you can upload Shorts up to 3 minutes long!

This opens up new ways to engage your audience and grow your channel.

Existing vertical videos between 60 seconds and 3 minutes will stay as regular long-form content.

Most YouTubers quit before they succeed.

Here's 4 secrets to long-term growth on YouTube: 🧵 1. Persistence is key.

The worst thing creators can do is give up too soon.

Success isn't linear - every video is a risk worth taking. Even "flops" can go viral months or years later.

Most YouTubers suck at intros.

~20% of viewers abandon a video in the first 10 seconds.

But after 10+ years, 2000+ videos, and 150M+ views, I've cracked the code.

Here's the 3-part framework to nail your intro: 1/ Confirm expectations ASAP (0-10 seconds)

Your title & thumbnail made a promise - now deliver!

Address the curiosity that made viewers click immediately. Don't leave them guessing.

Most YouTubers miss this simple storytelling formula.

But it's the secret to making addictive content.

Here's why ABT (And, But, Therefore) is a game-changer for videos: 1/ The creators of South Park made ABT popular. It's a powerful way to structure any story to make it engaging.

The formula goes like this:

• Set up a situation (AND)
• Introduce a complication or twist (BUT)
• Resolve it with a key takeaway (THEREFORE)

Feeling lost on YouTube as a small creator? 😩

Here's a THREAD to boost your chances of being discovered by the YouTube algorithm: 🧵 Rule #1

Understand your viewers. 🧠

It's the viewers who discover your content through their interests.

Focus on creating content that educates, entertains, and resonates with them.

The Secret to YouTube Success, Revealed 🤫

In just 3 minutes, you'll learn how to skyrocket your views.

Discover why some videos go viral while others get lost in the algorithm.

Prepare for your mind to be blown... (thread) First, let's talk about the power of a great title:

Titles can make or break your video's success.

The best titles are intriguing, tap into human emotions, and are relevant to your audience.

It's time to level up your title game.

Everyone is in a rush to succeed on YouTube.

But here’s the truth:

Slow down and you’ll speed up your success.

Here's how to do it: (thread) 1/ They say consistency is king.

But what does that really mean?

It’s easy to become a slave to your own schedule,

and end up with content that’s uninspired and boring.

People think YouTube success is about luck or the algorithm.

But it’s not.

It’s about building an audience – and here’s how to do it right: (thread) ✔ AI is running YouTube in 2023.

The YouTube algorithm is trying to:

• figure out people's likes/dislikes
• predict what they want to watch

Viewer actions are the key - the AI is watching to see how people engage with certain videos.

Here’s what it means for you:

YouTube is changing fast.

But these 5 tips are timeless.

Here's how to get more views and subscribers in 2023: (thread) #1 Niche down.

Identify your target audience and tailor content to their interests.

Want to make it big on YouTube?

Forget the shortcuts.

Just stick to these 5 basic rules: (thread) Rule #1

If you don't know how to edit a video, learn it.

If you can't figure out a thumbnail, research until you do.

You have to be willing to put in the work if you want to be successful.

We have our guy @timschmoyer here talking about why no one cares about your SEO! He says the goal of the algorithm is surface the right video to the right viewer at the right time! He also mentions Google’s Cloud Vision AI which can determines many things from your thumbnail 👇👇 AI can detect all of this!!!!

We got @RyanTrahan rules of thumbnails: 1. Squint test.
2. Color Blocking
3. Subtle Conflict is better. Is your thumbnail easy to understand if you or a viewer were squinting when looking at it?

“Money comes from people, not algorithms.” - @MelanieDyann 🔥🔥🔥🔥🔥🔥🔥🔥🔥