Jack Dorsey just declared war on Whatsapp.

He launched a messaging app that works without internet, phone number or Zukerberg.

And the way it delivers messages is straight-up mind-bending... or is it?

Here’s everything you need to know:
The app's called Bitchat.

A peer-to-peer messaging app that lets you send texts using only Bluetooth.

No servers, no numbers, no accounts.

Your phone talks directly to the one near it. Like passing notes in class, but encrypted.

But wait, can we talk about the name first?

Ryan Reynolds once confessed:
“I have daddy issues. So I keep tissues on me at all times”

Everyone laughed.

But that sarcasm built a $2B marketing empire.

This is how he turned petty jokes into billion-dollar brands, using 5 unconventional psychological tricks:🧵 The world knows him as Deadpool.

But he's actually a marketing genius disguised as an actor.

While other celebrities just endorse products, Reynolds rewrites the rules of persuasion...

Cristiano Ronaldo makes other celebs look broke.

He built a Billion Dollar empire from businesses most stars wouldn’t touch.

Here’s the insane list of CR7’s ventures:

1. A museum... about himself: This could’ve been the most egotistical move ever.
Instead, it became a tourist hotspot.

Museu CR7 in Madeira pulls in fans from around the world.

Celebs usually get statues after they retire.
Ronaldo just built the whole museum before he’s done.

Louis Vuitton produces $30.21 billion worth of product each year.

Then they quietly BURN thousands of it. On purpose.

I investigated why—and found the REAL reason behind it.

Here’s the dark secret billion-dollar brands don’t want you to know: First off—these aren’t defective or damaged items.

These are perfectly good, high-end Louis Vuitton products.

Yet every year, millions of dollars worth are reportedly set on fire.

But why would a brand destroy its own products?

I had to dig deeper…

In 1978, Polaroid was world's first instant camera giant, worth $3 billion.

By 2001, they were completely bankrupt...

Not because of competition or technology - but because of ONE fatal decision...

Here's the biggest business mistake in history (and how to avoid it): 🧵 It’s 1978. Owning a Polaroid camera is like flexing the latest iPhone today:

• Every tourist's favorite
• Every celebrity and family gathering had it

Instant photos were literally magic. And Polaroid owned it all.

But that was just the surface...

This is Elizabeth Holmes

She built a $9B company—investors called her the next Steve Jobs

But before her rise, she was imprisoned for 11 years

Her crime? The biggest lie in tech history… or was it?

Here’s the crazy story of Silicon Valley’s greatest fraud:
Elizabeth was born into a well-connected family

In 2003, at 19, she dropped out of Stanford after a trip to Asia, where she witnessed the SARS outbreak

She came home with a noble mission: revolutionize blood testing

Her idea?

In 1992, Pepsi created the perfect promotion.

Sales jumped from $10M to $14M overnight.

Then, a SINGLE human error sparked riots, lawsuits, 5 deaths. ... And it became the biggest disaster in marketing history.

The story of how ONE printing mistake brought Pepsi to its knees:
The year was 1992. Pepsi was at war.

Coca-Cola was rapidly increasing their global market share and was clearly dominating.

Pepsi needed an edge to beat their biggest competitor.

Their solution?

SpaceX just rescued Sunita Williams and crew back to Earth.

But in 2015, U.S. military refused to give SpaceX contracts—calling it a joke.

Then, Elon made ONE MOVE that outsmarted Pentagon to hand SpaceX $1B.

Here’s how his genius reshaped aerospace forever: 🧵
For decades, military space launches had a single ruler: "United Launch Alliance (ULA)"

This Boeing-Lockheed joint venture enjoyed TOTAL MONOPOLY on national security launches.

No competitors. No questions asked.

But behind this "perfect" system lurked an ugly truth...