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Vincenzo Landino Profile picture
Vincenzo Landino
@vincenzolandino
writing about the business and culture of motorsport | the f1 guy
May 23 • 14 tweets • 5 min read
Diamonds are forever, but they're not heist-proof.

This sponsorship stunt? Pure Danny Ocean vibes.

The 2004 Monaco 'Diamond Heist' turns 20-years-old this weekend 👇🏻 Image @Jaguar @HSBC In 2004, the Jaguar F1 team was struggling financially.

The pressure was on for the team, entering their fifth season with Ford, the owner, and HSBC, the main sponsor, both expecting more from the team's lackluster results. Image
Mar 29, 2023 • 8 tweets • 3 min read
Revolutionary new paint technology from the University of Central Florida could disrupt Formula 1 car performance as we know it.

Here's a breakdown of the game-changing breakthrough 👇 Inspired by nature's structural color, this ultra-light, cooling paint offers compelling benefits like reduced weight and improved fuel efficiency, which could significantly impact race track performance.
Mar 9, 2023 • 6 tweets • 2 min read
THE LOGO ROOF IS 🔥

I can't get enough of these new Las Vegas Grand Prix renderings.

Nobody does entertainment and hospitality like Vegas. Image Oh, btw, that building with the F1 logo on the roof currently looks like this (🎥 @MaverickHeli)

Mar 7, 2023 • 5 tweets • 2 min read
In 2004, Michael Schumacher's Schuberth RF 1.5 helmet was a prototype made of multi-layered carbon fiber.

It was so strong that they rolled a tank over it, and it stayed intact.

The helmet cost €15,000 (~$20,000 at the time) Image The double carbon feature was incorporated in later helmets and played a key role in minimizing the consequences of an accident suffered by Felipe Massa at the 2009 Hungarian GP, where he was struck by a steel spring.

Massa keeps the helmet on display at his home to this day.
Feb 23, 2023 • 16 tweets • 6 min read
Amazon kindle tech will revolutionize corporate sponsorships in Formula 1.

Check out how McLaren is leveraging this unique display technology to take their branding efforts to the next level.

👇 Motorsports are significant business opportunities, especially at the Formula 1 level, where teams can spend over a hundred million dollars in a single season.

Corporate sponsorships help offset these costs and allow other companies to benefit from a Formula 1 team's efforts.
Feb 22, 2023 • 6 tweets • 4 min read
Livery reveals, or car launches, are essential to the F1 season.

It's the moment all teams are equal (on points, anyway), and the only thing that matters is creativity, marketing, and building up hype.

From a social media perspective, which teams nailed their launch? 👇🏻 Our podium shapes up like this if we look at the social value earned:

🥇 @MercedesAMGF1
🥈 @ScuderiaFerrari
🥉 @redbullracing

McLaren was the only other team to earn over $1 million in equivalent social value from their marketing efforts.
Feb 22, 2023 • 5 tweets • 3 min read
Romain Grosjean's incredible story of survival will be on display next month in Madrid, as Formula 1 is putting his burnt car from his 2020 crash on exhibition.

Grosjean was enveloped in a 1000°C fire for nearly 30 seconds.

He miraculously survived ♥️ Thanks to the incredible technological advancements, Grosjean only suffered minor burns to his hands and legs.

The outcome would have been far worse at any other time in history.
Feb 22, 2023 • 6 tweets • 3 min read
As the only American team on the F1 grid and who lost the most partners coming into this season, it's great to see Haas pulling in the American sponsorships. Image It started late last season with the signing of title partner MoneyGram.

@MoneyGram is a cross-border peer-to-peer payment and money transfer company based in the United States with headquarters in Dallas, Texas. Image
Feb 22, 2023 • 14 tweets • 4 min read
Diamonds may be forever, but they're not immune to a good old-fashioned heist.

What happened with this sponsorship stunt at the Monaco Grand Prix is straight out of the Danny Ocean playbook.

Here's the wild story 👇🏻 In 2004, the Jaguar F1 team was struggling financially.

The pressure was on for the team, entering their fifth season with Ford, the owner, and HSBC, the main sponsor, both expecting more from the team's lackluster results.
Feb 21, 2023 • 14 tweets • 5 min read
Max Verstappen will pay nearly $1 million to race in Formula 1 this season.

In order to hold a Super Licence, F1 drivers pay a base price for the licence, with their success only adding to the grand total to be paid.

But if you're good, it adds up quick. Image The base cost of a Super License costs €10,400 per year.

With zero points last season, these three drivers will be paying the minimum amount this season — Haas' Nico Hulkenberg, McLaren's Oscar Piastri and Williams' Logan Sargeant. ImageImageImage
Jan 12, 2019 • 5 tweets • 1 min read
In 1999, I started my first e-commerce company: Popular Eyewear.

As a 14 year old kid (blessed with having my father exact name) I was able to use the internet and email to source manufacturers willing to deal directly with my small online retail shop. Ran that to the point where we offered prescriptions, eyewear for law enforcement and military as well as other optical products.

I had built such amazing relationships with brands that I got early delivery of product and first releases, often before brick and mortars.