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Jun 13 • 5 tweets • 2 min read
tt@ lockinos is going viral with slideshows that use a "why, how" hook
Here is a thread on how they are doing it
The key is that the content is so relatable
"Why does bro meditate?"
"Why is bro calm?"
Everyone watching thinks "I wonder why that weird guy does [thing I'm scared to try]" then gets hit with "Oh shit, that's exactly why I should be doing it too."