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Van | DR Copywriter
@vizovisek
Writing long-form direct response copy for 8-figure supp brands.
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Apr 12, 2023
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10 tweets
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2 min read
Ecom brand owners.
If you’re still testing your angles with PDP pages, you need to see this.
Brands are uncovering new winners that SCALE, using advertorials.
Generating MILLIONS in sales through advertorial funnels.
Here’s how you can replicate this for your ecom brand:
Foreword:
Advertorials are editorial pieces that look like an article.
The "selling" part is hidden, which helps bypass people's "you're being sold to" detector.
They also lift people up the ladder by educating them about the problems, possible solutions, studies, etc.