The business of professional wrestling. Powered by data, supported by readers & listeners. Operated independently by @BrandonThurston. Created by @mookieghana.
Jun 12, 2020 • 28 tweets • 6 min read
Stephanie McMahon: “we decided we had a real opportunity and that’s why we went for it and [the WWE Network] was hugely profitable for us. More than doubled what we were doing on pay-per-view.”
The Network is more profitable but it came at a great cost not yet recovered.
As of the end of 2019, WWE overall is not more profitable thanks to the Network.
What the hell does that mean? 2/
Apr 13, 2020 • 7 tweets • 5 min read
@Option_Zero@BrandonThurston "As previously announced, in April 2018, the Company entered into transactions with Alpha Entertainment, LLC (“Alpha”), an entity controlled by Vincent K. McMahon, granting Alpha rights to launch a professional football league under the name “XFL”."
@Option_Zero@BrandonThurston "Under these agreements, WWE received, among other things, an equity interest in Alpha without payment by, or other financial obligation on the part of, WWE. The investment will be accounted for under the equity method of accounting."
Feb 7, 2020 • 16 tweets • 8 min read
In this THREAD: Notes from WWE's 2019 annual report that was published this morning.
Here I'll also update some of my long-term graphs with the latest data learned in the report.
Some additional thoughts on the legacy of Barrios & Wilson...
They likely played a large role in the decision to roll out the WWE Network over-the-top and at $9.99 with all PPVs. 1/
Earlier in her WWE tenure, Wilson worked with PPV. She once remarked in a more recent public conference talk that she was surprised at the PPV price points.
The push to get into developing markets like India and China was likely a Barrios move. 2/
