I've gained 20,677 followers in the last 8 weeks on Medium.

And I kept my day job.

My 5 top writing tips (if you wanna get paid to write): A bit of background here I've been writing on Medium for the last 3 years. At the start it was slow, then I found my feet, kept going and things clicked.

It's a long game but one that's worth it. I consistently make $2–4k a month on Medium for writing about the stuff I love.

In 2022, Apple reported earnings of $394 billion.

Everybody thinks of Steve Jobs as a tech guy. Then a great marketer.

But Steve Jobs was a master at a technique called 'pre-suasion'.

Here's how he does it (that I don't see anyone talking about): Establish Credibility

Marketing 101: The message & the messenger.

You have to establish credibility if you want people to listen, how?

• Tell the audience what you've done
• Tell them the result of that
• Make it a moment in time

Now the audience is primed to listen.

It took 3 years, 966 articles and 100+ books to learn these 8 lessons. 1. Plan for Year Five

Short timelines lead to cheap actions.

Think long-term and most things become noise:

• Post flops? Data
• Failed experiment? Data

Focus on getting to year five and most things will take care of themselves.

👩‍🎓 Lesson 1: Play the long game.

$10k/mo all over your timeline whilst your Gumroad revenue sits at zero?

6 months ago, I was the same.

This month I hit $10k.

How? Copywriting.

Here's 15 copywriting SECRETS that will help you sell more stuff (in less time).

(Bookmark this thread) Before we get into it, some context:

• The foundation of great writing is great thinking. Spend time researching, ideating and understanding before you put pen to paper.

• Techniques in isolation will never work, you have to combine ideas and test approaches.

Ready?...

Stephen King has sold 350 million books.

“If you want to be a writer, you must do two things above all others: read a lot and write a lot."

I've spent 6 hours compiling his best writing advice.

Here's 7 rules to make you a better writer (in 2 minutes): 64 novels
$500,000,000
350 million books sold

10000s of people want to write for a living, here's how you can level up your writing in minutes:

After 6 months of selling digital products on the internet I've come to ONE conclusion:

Copywriting is the MOST important skill in digital marketing.

Here are 10 copywriting technqiues to help you sell more stuff (in less time):

P.s. I wish I'd have learned this sooner. Before we get into it, there are two things to remember:

• Great copywriting can't sell bad stuff. The product has to speak for itself.

• Techniques in isolation are redundant, you have to apply the thinking first.

The MOST underrated entrepreneur you've never heard of?

My opinion: Timothy S. Leatherman.

Here's why: Most people start creating online and think that simply starting is the hard part.

If they can just:

• Master waking up early
• Show up & create
• Do it for 30 days

They’ll be set for life.

That’s not how it works and Tim’s story is a great example of that.

The MOST underrated advice for online writers?

Your content IS the product.

Here's the 7-step breakdown (it'll transform your writing): // THINK & CAPTURE //

I capture ideas in 2 places.

1. Medium drafts, as you can see over 200+ ideas captured. When I get an idea I pop it in a draft.

2. Notion template, as I see interesting stuff on the internet or if I've just come back from a walk I'll brain dump.

You've been lied to about writer's block.

Give me two minutes and I'll show you a full-proof method to never staring at a blank page again. Ever heard of the Dunning-Kruger effect? The more you know the less you realise you know.

It’s why PhD students feel like they’ve barely scratched the surface but Joe Bloggs who watched one YouTube video thinks he’s an expert.

I never thought I'd have a successful business.

For years I jumped from shiny object to shiny object.

I fell for every get-rich-quick scheme.

I was a wantrepreneur.

Today I have a thriving business.

This is the exact step-by-step guide I used (steal to get started today): 1. Find a job you like

Not what you were expecting?

The biggest impact in my creator journey was working a job I like. It means there is zero pressure on the part-time thing.

Pressure can kill your dreams before they have time to take root.

Step 1: get a job you like.

Copywriting took me from a 'starving artist' to a 'thriving creator'.

How did I learn? I studied the greats...

Here's the breakdown of best sales letters in last 100 years.

Steal the lessons & you'll be printing money in no time: Copywriter John Caples wrote this sales letter in 1926 to promote a correspondence course offered by the Sherwin Cody School of English.

It is hailed as one of the most successful direct-response advertisements of all time.

I spent 2 hours dissecting each line, let's dive in:

In the last 7 days, I increased my sales by 200%.

How?

By studying the best copywriters of the last 100 years & applying those techniques to my writing.

This is the $2 billion sales letter.

Here's the breakdown (steal everything for your business): Copywriting Martin Conroy in wrote one of the most successful and highest grossing sales letters of all time.

"Wall Street Journal Sales Letter"

It ran for more than 25 years and generated an estimated $2 billion in revenue

Here's the breakdown:

6 months ago I started selling digital products.

After $20k sales, I've come to ONE conclusion:

Copywriting is THE most important skill to master.

In 1990, world-class copywriter Gary Halbert wrote this sales letter.

Here's 10 step breakdown (it'll transform your selling): His legendary sales letters generated over $1,000,000,000 in revenue.

Gary Halbert is a world-class copywriter and here's the breakdown of one of his most famous sales letters:

Do you sit staring at your computer for hours wondering what to write about?

Here's the 7-step framework to protect yourself from brain fog & create endless ideas in minutes: 1. Pick a topic

If you write consistently you'll have a list of topics you always write about. Scroll through your previous work and find your topics.

Then pick one.

For this example, I'll use ambition.

Life advice I wish I knew 5 years ago: 1. Read the book to extract the information you need. You can close a book whenever you want. It's not a failure if you didn't finish it.

2. Email, texting and scrolling are low-energy tasks. Match the task to your energy level. Avoid these in the morning (when energy is high).

You've been lied to about the creator economy.

Give me two minutes to tell you the truth about building an audience: It's easy to get side-tracked by the headlines.

"$54 Million at 23 Years Old"

It's enough to make you want to shut up shop now, hide in a hole forever and never try again.

And then you flip onto his YouTube and well, it gets worse...

After struggling with procrastination for 5 years, I've come to ONE conclusion:

Reframing procrastination is the MOST important step.

Here is the 7-step guide on how (it'll x10 your productivity): How it works:

According to Dr Judson Brewer your brain is constantly looking for relative rewards.

• Laughing at a YouTube video.
• Smiling at a feel-good film.

Procrastination isn’t the result of laziness, it’s a result of habit.
Your brain craves relative rewards.

In 1994, Steve jobs said:

“The storyteller sets the vision, values, and agenda of an entire generation that is to come…”

Storytelling THE most important skill for internet writers.

Here are the 6 best threads to get you started: 1. Nathan Baugh

https://twitter.com/614480464/status/1661724022776659968

4 years ago I took a job as a Service Designer for a business that turned over $1 billion.

The MOST important lesson:

Mapping the customer journey is THE most important step in building an incredible service.

Here's the 7-step guide (it'll level up your one-person business): CONTEXT:

I work 9–5 building products and services.

Over the last 3 years, I've applied those principles & methodologies to building an audience and subsequently a business on the internet.

Here's how you can too...

Last month I made $7,888 whilst working full-time.

Zero clients. All digital leverage.

Here are 6 tools I can't be without. 1. YouTube

I learn x100 from YouTube than I ever did from any traditional education.

After writing 1 MILLION words on the internet I've come to ONE conclusion.

Storytelling is THE most important skill to master.

Here are 7 storytelling tricks to hook your reader (in 2 minutes): 1. Make them feel understood

Your content has to be relatable.

Talk about REAL stuff.

People have to read your work and be transported back to when they felt that way.

Focus on that.

They have to see themselves in the content for it to resonate.