A common misconception about leadership is that it's all about driving *your* vision forward.
Leaders of high performing teams care about something very different - *enrolling* their teams to create a vision, and have the team drive that vision forward.
As leaders we are always thinking about the future.
We operate from a place of - where are we today? Where do we need to go? And how do we get there?
So we often have a tendency to feel like we have to "sell" our vision of that path and that future.
Mar 5, 2021 • 6 tweets • 2 min read
I get a lot of questions about Go to Market #segmentation. Why is it important, how do you segment, and what does segmentation help you achieve?
Here's how we approach it at @HubSpot. 🧵:
The short answer: Segmentation enables focus.
You have limited resources and limited time, and segmentation helps you focus those resources on the right areas of the business.
Mar 2, 2021 • 7 tweets • 4 min read
Today I had the honor of closing out @HubSpot#CXSpotlight. It was a great day hearing from remarkable female leaders on customer experience. Here are the top takeaways from my talk on the art and science of CX (short 🧵):
We are in the age of the customer. Whether you win or lose in 2021+ depends on your customer experience. We're already seeing winners and losers in every industry across B2B and B2C. CX is a genuine differentiator...but not everyone is doing it well.
