Yemi Johnson 🐐 Profile picture
Growing & Operating Consumer Businesses | Putting a crypto wallet on every phone @Nestcoin | co-host @TeardownPodcast
Tijani Kay Aderemi Profile picture 2 subscribed
May 21, 2022 7 tweets 2 min read
Before getting married I heard how money was a big reason why couples fight, so while dating I was open about finances. I used to give my money away as fast as I earned it and being open helped me fix that.

After getting married, I took this openness many steps up. Every income gets remitted into a joint account and we take a monthly salary from there for our personal selves, and other expenses. The rest of it is split evenly and we make decisions on where to invest it together. If income goes up/down, we can take more/less salary.
May 19, 2019 14 tweets 3 min read
Founders, s/w engineers, product managers, and startup marketers often get caught in these problems:

1. To optimize an existing product
2. To build a new product

I have the answer. I have been here before and I was the guy that always chose option 1.

The thinking was flawed. Optimizations are good, but they only bring incremental value to the company. Product innovation takes time, but if done well, it brings 3X - 10X value for a company once released.
Feb 3, 2019 20 tweets 3 min read
People do not get smarter by reading books or keeping up with the habits of successful people. If they did, that classmate of yours that read 100 books a year would be way ahead of the curve.

People get smarter by developing mental frameworks. Mental frameworks are the keys smart people use to understand problems and solve it. With this key (mental frameworks) they can solve problems at scale and appear to be more productive than the average person.
Jan 26, 2019 16 tweets 4 min read
Everyone wants to enjoy outlier success in everything they do, and I think @samaltman wrote a good post about it here.
blog.samaltman.com/how-to-be-succ…

But I want to share an idea that @markessien told me.

To be successful, you need to have a technique many people cannot replicate. To create a technique, you need to go in very deep on a knowledge niche that many people find very hard and become an expert at it. E.g: There are a few people in the world (<10M) who are very good at mathematics or using Excel because many people find it hard to do.
Jan 3, 2019 10 tweets 3 min read
For my new year resolution, I tried a different approach from what I have seen people say - setting goals, building micro-habits, learning something new.

This is my formula. It is a variation of @JeffBezos Regret Mnimization formula. I suggest you try it too. [THREAD] Imagine you are 5 - 10 years older than you are today. But you are stuck in the same situation (in disagreement with your parents, at the job you hate/like, in the bus on your way home, eating unhealthy, not having savings, postponing your projects, et al)

Would you be happy?
Dec 24, 2018 15 tweets 5 min read
This is a continuation of my thread for how to find clients for your businesses.

See Part 1 here: You can find the owners of some of these businesses in your niche via social media, especially those with an Instagram.

A search query like this is helpful `$niche site:instamgram.com intext:$country_code` . E.g: `beauty site:instagram.com intext:+234`
Dec 24, 2018 26 tweets 6 min read
First, pick a niche.

Focusing on a niche is very important and it helps you craft the right pitch.

When picking a niche, consider how much the average businesses in that niche makes. If they sell an infrequent product with low demand and each new client they get fetches them $20 in additional revenue, they are not going to be able to pay you more than $100 - $200 per month.
Oct 13, 2018 11 tweets 3 min read
I've been trying to get financially smarter and plan for the future. My findings:

The only naira denominated financial assets worth investing in Nigeria are seed capital in privately-held Nigerian businesses.

Short term rentals. E.g: What Fibre.ng does.

[THREAD] Naira loses value every 4 years, but no one ever tells you that. Not even your fave.

This means that long term Naira denominated investments lose value because they're Naira denominated. E.g land, life insurance, pension, et al.

I will explain: