Selling a $30 water bottle is one thing.

Selling a $3,000 massage chair? Whole different ball game.

High-ticket products come with bigger price tags and bigger questions. Customers want to feel confident, understood, and cared for before they commit.

Let’s break down 6 email and SMS strategies to help you close more high-ticket sales👇 1. Educate First, Sell Later

Expensive products can be intimidating. High-ticket buyers are looking for answers before looking for the checkout button.

They want to understand:

-What makes your product worth the investment
-How it compares to other premium options
-Whether it will solve their specific problem

People want to know your product works for their problem.

Today, we unpack ARMRA’s melatonin-focused email that shares the science, myth busting, and leads with curiosity.

But does this infographic get readers excited enough to buy?

Let’s break it down👇 Let's start with the header block

🔍 TL;DR: The header nails curiosity and intrigue, but it could use a clearer benefit upfront and a sharper, more focused CTA that aligns with the email’s educational tone.

Here's what we liked and areas of improvement👇

Everyone loves a come back story.

Verb Energy knows how to hype

Their Churro Latte email leans on FOMO, social proof, and crave-worthy copy to sell the return of a cult-favorite flavor.

But is the buzz enough to push people to click fast?

Let’s breakdown their email👇 Let's start with the header block

✔ Clear headline with urgency. “Churro Latte Is Back” + “And People Are Losing It” makes it obvious what’s happening and why it matters.
✔ Immediate CTA. The “Order Now” button is placed right under the headline for instant action.
✔ Social proof in the hero. Featuring a customer quote adds credibility and excitement right where attention is highest.

Email is still king of ROI

In fact, it’s one of the few channels that consistently delivers ROI without draining your ad budget or your will to live

But here’s the deal: most inboxes are a hot mess. If you want your email to stand out, it’s got to look the part, and feel worth clicking

Here's 7 Email Trends we're seeing in 2025👇 First, what makes for good email design?

-A tidy header that gets out of the way. Logo? Great. One-liner above the fold? Even better. Anything else? Questionable. Don’t crowd the top with social icons and menu bars. We’re not building a website.

-Images with a purpose. Your visual should tell me something about the product or vibe, not just fill space. Stocky, generic images = instant snooze.

-Copy that pulls weight. Cute graphics mean nothing if your copy doesn’t close the loop. Speak clearly. Sound human. Give people a reason to care.

-CTAs that get noticed. A “Shop Now” button should look like it wants to be clicked. Don’t hide it in body text or bury it under a moodboard.

-A footer that finishes strong. Give us the legal stuff, yes. But also sneak in a little personality. Bonus points for Easter eggs, founder notes, or a cheeky gif.

A post purchase flow is designed to welcome, engage, and prepare your customer for their next purchase.

Today, we break down Olive and Piper's post purchase flow: A jewelry brand that provides a personal touch.

From heartfelt founder notes to seasonal styling inspiration and loyalty perks, the brand uses email to keep customers engaged well past the checkout.

Let's review their 9 emails 👇 1. Welcome to Olive & Piper 💍
Focus: Introducing the brand and setting the tone

Why This Works:

✅ Founder Tania’s story builds credibility and human connection
✅ Messaging ties jewelry to meaningful, everyday moments
✅ Welcome code incentivizes an immediate second purchase

What Needs Work:

❌ Customer UGC is missing; featuring styled looks could boost social proof
❌ The email doesn’t preview what’s next in the flow, which could build anticipation

Most ecom email and SMS teams start scrappy.

One person, wearing all the hats, pulling off big results.

But once you hit a certain size or send volume, the cracks start to show: slow launches, missed tests, burned-out teammates.

That’s your sign it’s time to scale.

Here’s everything you need to know about that next step👇 Most brands start with one marketer doing it all. They write the emails, build the flows, pull the reports, and even fiddle with HTML when needed. It works… for a while.

But eventually, you’ll hit a wall, usually somewhere around 6–7 figures in revenue or a high email/SMS send volume.

Campaigns become more frequent. Segmentation gets trickier. Your list grows, and so does the pressure to keep it engaged.

That’s your cue to start building a specialized team.

Your email and SMS list?

It’s the seed of your future community.

That’s right. Hidden in that pile of open rates and unsubscribes is a group of humans who already said yes to hearing from you.

Which means you’re already halfway to building something more meaningful than a transaction: a brand tribe.

Let's break down how to evolve your email and sms into a living, breathing, loyal community👇 1. Start with the Channels You Already Own

Before you spin up a Discord server or a fancy community app, start simple. Your email and SMS lists are full of people who’ve already opted in. And that’s your strongest foundation.

But most brands treat these channels like one-way billboards instead of two-way conversations

We talk a lot about getting NEW customers.

But what about making the most of the ones you already have?

That’s where customer lifetime value (CLV, or sometimes LTV) comes in.

It’s the metric that helps you answer one of the most important questions in eCommerce:

How much is this customer worth to my business over time?

Let’s break down why it matters, how to calculate it, and how to improve it👇 First, What is CLV?

Customer Lifetime Value is the total revenue you can expect from a single customer throughout their entire relationship with your brand.

Think of it like this:

If someone buys a $30 moisturizer once and never comes back, their CLV is $30.

But if they come back to buy it every month for two years? That’s $720.

CLV tells you which customers are loyal, which ones are valuable, and which ones are worth investing in.

Most "good" email design advice is terrible.

Wall of text. Tiny buttons. Zero visual hierarchy.

Then you wonder why click rates are tanking.

The difference usually? Design that actually guides the eye.

Here's 10 example emails that have design tips for click-worthy campaigns 👇 1. Stick to a master template

For example, here are three different emails from Surreal.

If your emails look different every time, your brand starts to feel all over the place.

One week, your CTA buttons are blue. The next, they’re green. Sometimes you use big, bold headlines. Other times, you don’t.

Want to improve your emails?

Good news: you don’t need a full redesign or fancy new template.

Sometimes, a quick test (like button copy, subject lines, or send times) is all it takes.

But testing only works when you know what to test and how to read the results.

Here are 9 practical ways to optimize your campaigns👇 But first… let’s lay down some ground rules:

-Always start with a clear hypothesis.
-Only test one variable at a time. Seriously. Don’t muddy the waters.
-Limit your variations (2–4 max) to keep results accurate.
-Make sure your audience sample is big enough to matter.
-Never edit a live test – let it finish first.
-And finally, ask your audience for feedback directly.

Alright, let’s get into the good stuff.

Data is the foundation of every successful retention strategy.

But not all data is created equal.

Today, I want to share the differences between first-party, zero-party, and third-party data and why it's crucial to making informed decisions, personalizing customer experiences, and ultimately driving revenue.

Let's break it down👇 Zero-Party Data: Directly from Your Customers

Zero-party data is the most transparent and valuable type of data because your customers voluntarily share it with you. This includes:

• Preference forms
• Purchase intentions
• Survey responses
• Quizzes and interactive content

“I wish I had fewer sales,” said no eCommerce brand ever.

Yet surprisingly, many stores are sleeping on their most powerful sales tool... their email list.

Here's the thing: your customers actually want to hear from you (when you do it right).

Here's 10 types of emails that successful brands use to keep their customers coming back (with examples)👇 1. Welcome emails

A welcome email is the first message your new subscribers receive, and it sets the tone for your entire relationship. In fact,

It’s your chance to introduce your brand, set expectations for future emails and even offer some helpful tips for using the product they just bought.

But welcome emails are more than just friendly hellos.

They get the most opens and clicks out of all campaigns. They also generate up to 3x more revenue than regular marketing emails!

A great welcome email sets the tone for a brand’s relationship with a new subscriber.

Art of Tea’s email does a beautiful job blending storytelling, product education, and a warm discount offer... but does it do enough to convert?

Let's break down their email 👇 Let's start with the header block

🔍 TL;DR: A solid, visually appealing welcome section, but a bit more urgency and exclusivity could increase conversions.

Most marketing emails fall flat because they’re not part of a bigger plan

A clear customer journey gives your messages purpose and structure. Each one supports the next, so you're always guiding subscribers toward that next step

Here’s how to build an email journey that nurtures, converts, and retains

Okay, But What Exactly Is an “Email Customer Journey"? 👇 It’s the path your subscribers take with your brand via email – from the moment they sign up, to their first order, and eventually to referring others.

We’ll get into the different stages in a bit. But first…

Why Mapping Out the Email Journey Matters

Sure "zero party data" is helpful.

But what's truly helpful: contextual intent data.

Let me paint the picture for you: If 3% of your email and SMS opener's click and only 5% of them buy...

👇 (thread) Real world #'s:

You send messages (email or sms) to 100,000 people
Only 3% Click Through: 3,000
And only 5% Convert to a sale: 150 sales

Why didn't the other 2,850 buy?

👇

The story of Sendlane’s logo and name is one that started off with a simple need.

A thread 👇 So when it came to choosing a name, all we really needed was a domain we could log into online

We found Sendlane dot com, it sounded good to us, and that was that. It wasn’t a “premium” domain either, it was $10.

👇